Youtube Shorts: what it is, how it works and how to create videos
Posted: Thu Dec 05, 2024 9:19 am
Video marketing is on fire. TikTok’s explosion in popularity saw creators and brands discover a new way to make video. Then we saw the launch of its competitor, Instagram Reels. And now, YouTube is jumping on the bandwagon with YouTube Shorts to try and grab its own share of the market.
The launch of YouTube Shorts comes at a critical time for TikTok and shares many of its features. Let's take a look at what it is, how it works, and what the latest developments are at this critical moment in the history of video marketing.
Do you want to know how to create your company list of oman consumer email on YouTube? Improve your brand awareness and positioning with valuable content. Click here and sign up for our free course.
What is YouTube Shorts?
YouTube Shorts is a new experience based on short videos that creators can launch using only their mobile phones.
For now, this feature has only been launched for Android in India and in a beta version , which does not yet contain all the editing tools. In the coming months, YouTube Shorts will be launched in more countries and incorporating new features as they receive user feedback. They are also expected to launch a version compatible with iOS.
Youtube Shorts videos are vertical and limited to 60 seconds, just like TikTok ( Instagram Reels can last up to 15 seconds). According to its creators, the experience is centered on three areas: create, be discovered and watch.
youtube-shorts
Create
The creation process is at the heart of short videos, so the YouTube team has tried to make creating YouTube Shorts an easy and fun process. They are currently testing some new features in the beta launched in India:
A multi-segment camera for stitching multiple video clips.
An option to record music from a sound library, which already contains thousands of songs and which YouTube wants to continue developing. This feature is one of the keys to the success of TikTok, whose users are specialized in making the most creative playbacks.
A countdown function to record "video selfies" without having to hold the phone.
Be discovered
YouTube is one of the most popular sites in the world, with 2 billion unique users per month. For many creators, YouTube has become their source of income. That's why the platform is looking to take advantage of the hype and attract influencers to YouTube Shorts with the promise of greater visibility.
See
Recently, YouTube's homepage has included a row dedicated specifically to short videos. In addition, it also features a new viewing experience that allows you to swipe vertically between one video and the next and discover similar short videos. The idea is to make watching short videos on YouTube easier and easier.
The launch of YouTube Shorts comes at a critical time for TikTok and shares many of its features. Let's take a look at what it is, how it works, and what the latest developments are at this critical moment in the history of video marketing.
Do you want to know how to create your company list of oman consumer email on YouTube? Improve your brand awareness and positioning with valuable content. Click here and sign up for our free course.
What is YouTube Shorts?
YouTube Shorts is a new experience based on short videos that creators can launch using only their mobile phones.
For now, this feature has only been launched for Android in India and in a beta version , which does not yet contain all the editing tools. In the coming months, YouTube Shorts will be launched in more countries and incorporating new features as they receive user feedback. They are also expected to launch a version compatible with iOS.
Youtube Shorts videos are vertical and limited to 60 seconds, just like TikTok ( Instagram Reels can last up to 15 seconds). According to its creators, the experience is centered on three areas: create, be discovered and watch.
youtube-shorts
Create
The creation process is at the heart of short videos, so the YouTube team has tried to make creating YouTube Shorts an easy and fun process. They are currently testing some new features in the beta launched in India:
A multi-segment camera for stitching multiple video clips.
An option to record music from a sound library, which already contains thousands of songs and which YouTube wants to continue developing. This feature is one of the keys to the success of TikTok, whose users are specialized in making the most creative playbacks.
A countdown function to record "video selfies" without having to hold the phone.
Be discovered
YouTube is one of the most popular sites in the world, with 2 billion unique users per month. For many creators, YouTube has become their source of income. That's why the platform is looking to take advantage of the hype and attract influencers to YouTube Shorts with the promise of greater visibility.
See
Recently, YouTube's homepage has included a row dedicated specifically to short videos. In addition, it also features a new viewing experience that allows you to swipe vertically between one video and the next and discover similar short videos. The idea is to make watching short videos on YouTube easier and easier.