The keywords you want to consider
Posted: Thu Dec 05, 2024 9:24 am
Your goal
The public it is aimed at
The format (image, video, text, etc.)
Delivery, review and publication dates
Type of diffusion that will be given
Expected results vs. obtained results
Obviously, the objectives of the editorial calendar are in line with the immediate goals of the e-commerce content marketing strategy. For example, the first campaigns can aim to generate an online presence for a broad target audience, and then they can become increasingly specific.
2.- Aim at all stages of the sales funnel
Remember that a prospect goes through several stages from the moment they recognize their need or learn about a product, until they decide on a particular supplier and make the purchase. Depending on which stage of the funnel they are in, they will look for different types of content . It is not just about capturing prospects in the last stages, but about covering the entire funnel and facilitating the transition from one stage to another through strategies such as lead nurturing or the Call to Action.
TOFU Content: General Keywords
TOFU or top of the funnel content is estonia email address what you will use to attract visitors who are probably not thinking about buying a product yet, but who for one reason or another have some concern or need that could be resolved with something you offer.
For example, if you sell kitchen items on your e-commerce site, such as steamers and non-stick pans, you can attract potential customers with general content that talks about how to prepare healthy meals with less fat. A title could be “The nutritional benefits of steaming.”
MOFU Content: Related Quotes and How-To Topics
n fact, the closer you get to the final stage of the sales funnel, the more weight you should give to visuals and limit the text to very strategic information that resolves specific doubts.
The public it is aimed at
The format (image, video, text, etc.)
Delivery, review and publication dates
Type of diffusion that will be given
Expected results vs. obtained results
Obviously, the objectives of the editorial calendar are in line with the immediate goals of the e-commerce content marketing strategy. For example, the first campaigns can aim to generate an online presence for a broad target audience, and then they can become increasingly specific.
2.- Aim at all stages of the sales funnel
Remember that a prospect goes through several stages from the moment they recognize their need or learn about a product, until they decide on a particular supplier and make the purchase. Depending on which stage of the funnel they are in, they will look for different types of content . It is not just about capturing prospects in the last stages, but about covering the entire funnel and facilitating the transition from one stage to another through strategies such as lead nurturing or the Call to Action.
TOFU Content: General Keywords
TOFU or top of the funnel content is estonia email address what you will use to attract visitors who are probably not thinking about buying a product yet, but who for one reason or another have some concern or need that could be resolved with something you offer.
For example, if you sell kitchen items on your e-commerce site, such as steamers and non-stick pans, you can attract potential customers with general content that talks about how to prepare healthy meals with less fat. A title could be “The nutritional benefits of steaming.”
MOFU Content: Related Quotes and How-To Topics
n fact, the closer you get to the final stage of the sales funnel, the more weight you should give to visuals and limit the text to very strategic information that resolves specific doubts.