The 6 types of emails you should be sending
Posted: Thu Dec 05, 2024 9:25 am
Are you achieving your goals through your emails? Any marketer would rarely answer yes to that question. However, no matter what your strategy looks like or how effective you think it is, mistakes in email marketing happen frequently but luckily the results can always be improved.
A successful email marketing strategy goes far beyond just a casual message to your subscribers every now and then to let them know you're still around and still exist. If you truly want to create emails that engage, delight, and convert, you need to diversify your efforts with emails that span a variety of formats, purposes, and frequencies.
Below are six essential types of messages that you should incorporate into your email marketing strategy, along with why they are beneficial for both you and your subscribers.
1. Newsletters
Email newsletters are crucial for building brand awareness while also being a great opportunity for marketing teams of all sizes to increase engagement with their audience. Whether you send newsletters weekly, monthly, or once a quarter, use them to provide a summary of your most recently published content, as well as a place to highlight new promotions, offers, or events .
Why they're so great: Think of your email newsletters as hubs that direct subscribers to other valuable digital resources. A well-crafted newsletter will iran consumer mobile number list drive more traffic to your website , grow your social media community, and increase your sales. Not bad for those who consider email the most basic form of marketing, right?
2. Lead nutritious drip campaigns
Drip campaigns typically send your subscribers highly targeted content to gently guide them along the sales funnel. That’s why we recommend having segmented lists for leads at each stage of the buyer’s journey, so you can reach out to them with resources that answer their unique questions and needs. As a result, and because they’re automated, drip campaigns will save you time in the long run.
Why they're great: Drip campaigns are incredibly useful when it comes to staying top-of-mind with your audience, including re-engaging potential customers who might have gotten distracted somewhere along the funnel. These campaigns also help ensure that the content you work hard to create (blog posts, webinars, infographics, guides, etc.) actually ends up in front of the people it was created for.
A successful email marketing strategy goes far beyond just a casual message to your subscribers every now and then to let them know you're still around and still exist. If you truly want to create emails that engage, delight, and convert, you need to diversify your efforts with emails that span a variety of formats, purposes, and frequencies.
Below are six essential types of messages that you should incorporate into your email marketing strategy, along with why they are beneficial for both you and your subscribers.
1. Newsletters
Email newsletters are crucial for building brand awareness while also being a great opportunity for marketing teams of all sizes to increase engagement with their audience. Whether you send newsletters weekly, monthly, or once a quarter, use them to provide a summary of your most recently published content, as well as a place to highlight new promotions, offers, or events .
Why they're so great: Think of your email newsletters as hubs that direct subscribers to other valuable digital resources. A well-crafted newsletter will iran consumer mobile number list drive more traffic to your website , grow your social media community, and increase your sales. Not bad for those who consider email the most basic form of marketing, right?
2. Lead nutritious drip campaigns
Drip campaigns typically send your subscribers highly targeted content to gently guide them along the sales funnel. That’s why we recommend having segmented lists for leads at each stage of the buyer’s journey, so you can reach out to them with resources that answer their unique questions and needs. As a result, and because they’re automated, drip campaigns will save you time in the long run.
Why they're great: Drip campaigns are incredibly useful when it comes to staying top-of-mind with your audience, including re-engaging potential customers who might have gotten distracted somewhere along the funnel. These campaigns also help ensure that the content you work hard to create (blog posts, webinars, infographics, guides, etc.) actually ends up in front of the people it was created for.