AppVNOs are taking over the market
Posted: Thu Dec 05, 2024 9:26 am
A new type of virtual operators has appeared on the global telecommunications market – AppVNO. New players expect to take a significant share of this market. How they differ from classic MVNOs and what are the advantages and disadvantages of AppVNO business models – we will tell you in this article.
The principle of operation of the new companies is the ability ukraine phone number library to make calls and send messages through a special application using an additional mobile phone number. In fact, that is why they are called AppVNO, that is, Application VNO. Similar to popular messengers such as Skype, the user can call with AppVNO for free, since they mainly use Wi-Fi networks, not cellular networks.
B2B and B2C
AppVNOs often position themselves as a business app on a smartphone within the BYOD (bring your own device, i.e. use your personal mobile phone as a corporate one) concept for B2B clients.
In the B2C segment, AppVNO is in demand among users who want to make calls to family and friends abroad for free via a local number in the selected country.
The infrastructure used by AppVNO allows customers to make calls and send messages from multiple devices, such as tablets, etc. It is typical that about 40% of subscribers do not use the service on a mobile phone, but prefer other devices.
One of AppVNO's competitive advantages, according to Tristan Huntington, senior vice president of business development at TextNow, is the ability to easily target content to a specific audience. "So, a company focused on providing long-distance calls to a specific country can use a classic MVNO solution, but also provide additional content over Wi-Fi to reduce the cost of the end service for its customers," he believes.
An interesting case is that of Swytch UK, which has been operating on the market as AppVNO for five years and provides services to business users. They offer company staff the opportunity to give up their corporate number and not carry a second mobile phone. Employees can download the app and get access to up to five virtual phone numbers on their personal mobile number.
The AppVNO model is also being adopted by traditional mobile operators. For example, T-Mobile launched its DIGITS service last year, which allows customers to use one phone number for free on multiple devices, including smart watches.
Potential threats
AppVNOs may face challenges in gaining consumer trust. This is because placing personal data in an app is a “tasty morsel” for mobile fraudsters. The high-profile story of Cambridge Analytica and Facebook, when users’ personal data was leaked into the public domain, is a clear example of this.
However, analysts believe that in the medium term, AppVNOs will find their niche and be commercially successful.
operators
You may also be interested in
Regulation0
Voice robot for call center of insurance company
According to McKinsey, by 2025, robotic systems will be used in a quarter of all operating rooms.
Regulation0
Why is Chat GPT needed in chatbots?
Scenarios for using text neural networks in the structure of chatbots A study recently published in the journal Research Methods
Regulation0
Control of VATS expenses
How to pay only for calls that bring profit? Each employee pays for personal calls from
Opinion0
Explosive Demand for AI, IoT and Access Control Software in Russia
According to a survey of 6,496 IT and security professionals conducted by the All-over-IP Team, in Russia
Opinion0
The Future of the MVNO Market: From One Niche to Many Niches of Opportunities
In this article, Dario Talmesio, Research Director at Omdia, shares his thoughts on the future
Opinion0
How Telecom Providers Can Succeed in 2021 and Beyond
Telecoms.com periodically invites outside experts to share their views on the industry's most pressing issues.
Add a comment
Name *
Email *
Website
Comment
Save my name, email, and website in this browser for the next time I comment.
Search
Search
Tags
5G CRM IoT IT MVNO SIM cards SMS VATS data legislation calls cases operators roaming market connection telephony technologies trends
Recent Posts
MCN Telecom Voice Robot: Experience of Use in the Tesla Young Engineers Club
Chatbot for an educational organization: implementation and use experience
Sending calls to email - what is it and how to use it?
Virtual PBX Integrations - What is it and why is it needed?
Why do you need Call Recording and how
The principle of operation of the new companies is the ability ukraine phone number library to make calls and send messages through a special application using an additional mobile phone number. In fact, that is why they are called AppVNO, that is, Application VNO. Similar to popular messengers such as Skype, the user can call with AppVNO for free, since they mainly use Wi-Fi networks, not cellular networks.
B2B and B2C
AppVNOs often position themselves as a business app on a smartphone within the BYOD (bring your own device, i.e. use your personal mobile phone as a corporate one) concept for B2B clients.
In the B2C segment, AppVNO is in demand among users who want to make calls to family and friends abroad for free via a local number in the selected country.
The infrastructure used by AppVNO allows customers to make calls and send messages from multiple devices, such as tablets, etc. It is typical that about 40% of subscribers do not use the service on a mobile phone, but prefer other devices.
One of AppVNO's competitive advantages, according to Tristan Huntington, senior vice president of business development at TextNow, is the ability to easily target content to a specific audience. "So, a company focused on providing long-distance calls to a specific country can use a classic MVNO solution, but also provide additional content over Wi-Fi to reduce the cost of the end service for its customers," he believes.
An interesting case is that of Swytch UK, which has been operating on the market as AppVNO for five years and provides services to business users. They offer company staff the opportunity to give up their corporate number and not carry a second mobile phone. Employees can download the app and get access to up to five virtual phone numbers on their personal mobile number.
The AppVNO model is also being adopted by traditional mobile operators. For example, T-Mobile launched its DIGITS service last year, which allows customers to use one phone number for free on multiple devices, including smart watches.
Potential threats
AppVNOs may face challenges in gaining consumer trust. This is because placing personal data in an app is a “tasty morsel” for mobile fraudsters. The high-profile story of Cambridge Analytica and Facebook, when users’ personal data was leaked into the public domain, is a clear example of this.
However, analysts believe that in the medium term, AppVNOs will find their niche and be commercially successful.
operators
You may also be interested in
Regulation0
Voice robot for call center of insurance company
According to McKinsey, by 2025, robotic systems will be used in a quarter of all operating rooms.
Regulation0
Why is Chat GPT needed in chatbots?
Scenarios for using text neural networks in the structure of chatbots A study recently published in the journal Research Methods
Regulation0
Control of VATS expenses
How to pay only for calls that bring profit? Each employee pays for personal calls from
Opinion0
Explosive Demand for AI, IoT and Access Control Software in Russia
According to a survey of 6,496 IT and security professionals conducted by the All-over-IP Team, in Russia
Opinion0
The Future of the MVNO Market: From One Niche to Many Niches of Opportunities
In this article, Dario Talmesio, Research Director at Omdia, shares his thoughts on the future
Opinion0
How Telecom Providers Can Succeed in 2021 and Beyond
Telecoms.com periodically invites outside experts to share their views on the industry's most pressing issues.
Add a comment
Name *
Email *
Website
Comment
Save my name, email, and website in this browser for the next time I comment.
Search
Search
Tags
5G CRM IoT IT MVNO SIM cards SMS VATS data legislation calls cases operators roaming market connection telephony technologies trends
Recent Posts
MCN Telecom Voice Robot: Experience of Use in the Tesla Young Engineers Club
Chatbot for an educational organization: implementation and use experience
Sending calls to email - what is it and how to use it?
Virtual PBX Integrations - What is it and why is it needed?
Why do you need Call Recording and how