Additionally, you can check your CRM to see if the lead you're looking for is already in your system. It should also tell you what your target's interests are and what type of content they're engaging with. Additionally, check out your online prospects and investigate any content they've created, posts they read or contribute to, or what their social media activity is like. I'd also advise determining the types of posts and tweets the target shares and checking out their company's website.
2. Use attractive subject lines
The subject line of your sales email is the most important part of convincing a potential customer to open it. Properly crafting the perfect subject line can directly influence the initial perception of your email and ultimately determine whether they will open it. If it's a good one, your why every business needs an updated database in 2024 subject line can even be the icebreaker when you finally meet with the customer.
Personalize your subject lines by including the recipient's name to grab attention. Some examples of effective email subject lines look like this:
Dan, can you help me?
Dan, I know you'll love this.
Dan, here's a fantastic new tool for your marketing automation.
Dan, here's a better way to (insert benefit)
Dan, look how it increased… (competitor) (high-level benefit)
3. Leave the formality
Formal structures sound too impersonal. Skip the corporate speak and write as if you were talking to a friend. Keep your message casual, friendly and light-hearted. An informal email is even likely to put your contact at ease. A warm tone can increase your chances of arranging a face-to-face meeting or a seat at the negotiating table.
In turn, an informal tone gives the contact the impression that they can get along with you when it comes to the negotiation stage. Eliminate strict structures completely and become the friend who offers support to achieve whatever goals they may be.
4. Work on your opening line
Your opening line leads the reader to finish reading your email and possibly make a purchase. An unsure opening can result in a quick discard and an email ending up in spam.
