What is a CRM and how can it help you improve your relationship with your guests?
Posted: Thu Dec 05, 2024 9:30 am
Andres Romero
CEO and Project Manager
August 10, 2021
A CRM – Customer Relationship Management – is a system that offers the possibility of something that any hotelier should take advantage of: improving the relationship with current customers, finding potential customers and recovering old ones .
To achieve this goal, using CRM software is very useful because it allows you to collect, organize and manage all customer information. Moreover, it doesn't matter what type of accommodation you have: implementing a CRM strategy is advantageous for both small and larger establishments.
We know very well that it is necessary to maintain an orderly inventory, a perfect reservation system and, of course, a highly trained staff. However, every good hotelier knows very well that one of the most effective ways to achieve your goals is by creating an unforgettable experience for each of your clients.
In more concrete terms, CRM can help List of Israel Consumer Email you because it allows you to organize your customers' information and all the interactions they have with your establishment. This way, you can see the history of their interactions with them and give them personalized treatment.
Table of Contents [ Hide ]
1 Advantages of having a CRM
1.0.1 All information in one place.
2 How to choose a CRM adapted to your business?
Advantages of having a CRM
All the information in one place.
One of the most notable advantages of CRM is that you can have all the information in a centralized database. This allows you to quickly segment your guests and re-establish a relationship with them, even after they have left the hotel.
It allows you to increase sales.
In addition to saving emails, a CRM helps you find patterns in user behavior before booking, and their complaints or compliments once they return home. All this information allows you to improve your processes and increase your sales.
It helps you retain customers.
The primary function of CRM is to form and maintain a relationship with customers. Since the promotion work doesn't end when you make the sale, but after the customer leaves your hotel, the only way you have to do that final follow-up is through this powerful tool.
CEO and Project Manager
August 10, 2021
A CRM – Customer Relationship Management – is a system that offers the possibility of something that any hotelier should take advantage of: improving the relationship with current customers, finding potential customers and recovering old ones .
To achieve this goal, using CRM software is very useful because it allows you to collect, organize and manage all customer information. Moreover, it doesn't matter what type of accommodation you have: implementing a CRM strategy is advantageous for both small and larger establishments.
We know very well that it is necessary to maintain an orderly inventory, a perfect reservation system and, of course, a highly trained staff. However, every good hotelier knows very well that one of the most effective ways to achieve your goals is by creating an unforgettable experience for each of your clients.
In more concrete terms, CRM can help List of Israel Consumer Email you because it allows you to organize your customers' information and all the interactions they have with your establishment. This way, you can see the history of their interactions with them and give them personalized treatment.
Table of Contents [ Hide ]
1 Advantages of having a CRM
1.0.1 All information in one place.
2 How to choose a CRM adapted to your business?
Advantages of having a CRM
All the information in one place.
One of the most notable advantages of CRM is that you can have all the information in a centralized database. This allows you to quickly segment your guests and re-establish a relationship with them, even after they have left the hotel.
It allows you to increase sales.
In addition to saving emails, a CRM helps you find patterns in user behavior before booking, and their complaints or compliments once they return home. All this information allows you to improve your processes and increase your sales.
It helps you retain customers.
The primary function of CRM is to form and maintain a relationship with customers. Since the promotion work doesn't end when you make the sale, but after the customer leaves your hotel, the only way you have to do that final follow-up is through this powerful tool.