The 8 email marketing metrics that a good report should include
Posted: Thu Dec 05, 2024 9:40 am
Email marketing metrics are focused on measuring specific, previously established campaign objectives in an effective way, so that you can use the results obtained to change, improve and optimize your sending strategies.
As you know, email marketing metrics help you save time, launch more effective promotions, and improve your ROI . That's why it's so important for you to know which ones you should pay close attention to.
TABLE OF CONTENTS
How email marketing metrics work
The perfect email marketing report
1.- Delivery rate
2.- Bounce rate
3.- Opening rate
4.- To measure interaction there is the click rate
5.- Conversion rate
What types of conversions can be micronesia email address achieved through email?
6.- Newsletter unsubscribes
7.- Subscriber retention rate
8.- Rate of return
How email marketing metrics work
They can be identified as indicators of each action in your email campaign. Therefore, your email marketing report should reflect the number of emails, number of openings, number of bounces, clicks, conversions or even the spam rate, among others. With all this information, you will be able to optimize your future actions to the maximum.
It is understandable that, like any marketing manager, time is a scarce commodity in your day-to-day life. And as a result, you cannot do everything.
That is to say, sometimes campaign planning is done at the last minute and this does not leave room for A/B testing of every detail. This would be the most advisable step when launching an email marketing campaign to your subscriber list.
However, in this situation, relying solely on metrics such as the open rate or delivery rate is not enough to measure the overall performance of your strategy.
The perfect email marketing report
When you start working on your email marketing campaigns, you need to know exactly which email marketing metrics you are going to take into account. In the following list you can find the KPIs that, without a doubt, have to be included in your final report:
As you know, email marketing metrics help you save time, launch more effective promotions, and improve your ROI . That's why it's so important for you to know which ones you should pay close attention to.
TABLE OF CONTENTS
How email marketing metrics work
The perfect email marketing report
1.- Delivery rate
2.- Bounce rate
3.- Opening rate
4.- To measure interaction there is the click rate
5.- Conversion rate
What types of conversions can be micronesia email address achieved through email?
6.- Newsletter unsubscribes
7.- Subscriber retention rate
8.- Rate of return
How email marketing metrics work
They can be identified as indicators of each action in your email campaign. Therefore, your email marketing report should reflect the number of emails, number of openings, number of bounces, clicks, conversions or even the spam rate, among others. With all this information, you will be able to optimize your future actions to the maximum.
It is understandable that, like any marketing manager, time is a scarce commodity in your day-to-day life. And as a result, you cannot do everything.
That is to say, sometimes campaign planning is done at the last minute and this does not leave room for A/B testing of every detail. This would be the most advisable step when launching an email marketing campaign to your subscriber list.
However, in this situation, relying solely on metrics such as the open rate or delivery rate is not enough to measure the overall performance of your strategy.
The perfect email marketing report
When you start working on your email marketing campaigns, you need to know exactly which email marketing metrics you are going to take into account. In the following list you can find the KPIs that, without a doubt, have to be included in your final report: