Being able to plan and execute these actions throughout the customer journey is a great benefit that automation offers you. But to do so, it is essential that you take into consideration all the phases that the consumer goes through.
Addressing the Marketing Automation project in the funnel phases will help you provide a timely response to your customers' needs.
TABLE OF CONTENTS
Marketing Automation funnel phases
1.- Educate the consumer in the TOFU Phase
2.- Capture the prospect's data in the MOFU phase
3.- Convert him into a client in the BOFU phase
4.- Build loyalty among potential customers
5.- Personalize your messages
6.- Take advantage of drip campaigns
7.- Use a powerful call to action
Automate the stages of the funnel
Marketing Automation funnel phases
Working through the funnel stages is norfolk island email list essential to offer a better purchasing experience to the user. For this reason, it is of utmost importance that you are clear about how you can optimize each of the stages to achieve better results for your brand:
1.- Educate the consumer in the TOFU Phase
Marketing Automation funnel phases
The TOFU (Top of the Funnel) stage, better known as the attraction phase, is the first and most important step you have to take. Here the consumer is aware that he has a need, which is identified as a pain point, and he looks for information to cover it.
At this stage, you have the opportunity to provide educational content so that the prospect ends up becoming a client. They have to be able to cover the need that is presented to them. But not only that, you must create a sense of urgency to provide a solution. This is when Inbound Marketing and actions to attract the buyer persona come into play .
You need to impact them with relevant content with the intention of capturing their interest and, in turn, obtaining the personal data that interests you for your future actions. Below you will see some formats that you can use:
