Inbound marketing: the importance of CRM in a strategy
Posted: Thu Dec 05, 2024 9:44 am
Inbound marketing and CRM are like strawberries and cream: they are made for each other.
As you already know, inbound marketing is based on attracting and retaining new users with the aim of turning them into loyal customers of the brand. But if you don't have the right tools, this process can pakistan email list very complicated to manage. That's why CRM is essential to put order in your leads.
Do you want to learn in depth about the benefits that Hubspot's CRM can bring to your team? Click here and sign up for our free, comprehensive training.
Inbound marketing the importance of CRM in a strategy
Let's start at the beginning: what is CRM?
CRM (Customer Relationship Management) is a software that stores and centralizes all of a customer's interactions with the company .
Thus, the CRM contains a profile or record of each user who has come into contact with the company, with their basic data and information about the different actions they have carried out throughout their life cycle.
Using a CRM allows us to:
Store customer and lead information in an organized and centralized manner , so that all company departments can access it if necessary.
Provide coordinated customer service , as we can see a customer's entire history in a centralized location, regardless of who handles their request.
Detect leads that are ready to become customers.
Detect clients who have not interacted with us for a long time and who we are interested in recovering.
Advantages of using a CRM in your inbound marketing strategy
Automate lead management . We can keep a file of all the users who have contacted us, their interactions and their interests. From this information, we can configure automatic actions, for example, sending emails at certain points in the process.
Centralize all customer information . If we don't have a centralized CRM, it's likely that the information will end up spread across different databases and we'll have problems such as duplicate or obsolete contacts.
Improve segmentation . CRMs allow us to filter user records based on different criteria, which allows us to better organize ourselves when scheduling marketing actions based on their life cycle stage and interests.
As you already know, inbound marketing is based on attracting and retaining new users with the aim of turning them into loyal customers of the brand. But if you don't have the right tools, this process can pakistan email list very complicated to manage. That's why CRM is essential to put order in your leads.
Do you want to learn in depth about the benefits that Hubspot's CRM can bring to your team? Click here and sign up for our free, comprehensive training.
Inbound marketing the importance of CRM in a strategy
Let's start at the beginning: what is CRM?
CRM (Customer Relationship Management) is a software that stores and centralizes all of a customer's interactions with the company .
Thus, the CRM contains a profile or record of each user who has come into contact with the company, with their basic data and information about the different actions they have carried out throughout their life cycle.
Using a CRM allows us to:
Store customer and lead information in an organized and centralized manner , so that all company departments can access it if necessary.
Provide coordinated customer service , as we can see a customer's entire history in a centralized location, regardless of who handles their request.
Detect leads that are ready to become customers.
Detect clients who have not interacted with us for a long time and who we are interested in recovering.
Advantages of using a CRM in your inbound marketing strategy
Automate lead management . We can keep a file of all the users who have contacted us, their interactions and their interests. From this information, we can configure automatic actions, for example, sending emails at certain points in the process.
Centralize all customer information . If we don't have a centralized CRM, it's likely that the information will end up spread across different databases and we'll have problems such as duplicate or obsolete contacts.
Improve segmentation . CRMs allow us to filter user records based on different criteria, which allows us to better organize ourselves when scheduling marketing actions based on their life cycle stage and interests.