'People' social networks
Posted: Thu Dec 05, 2024 9:45 am
AI will fundamentally change many aspects of our work, and if this makes you uncomfortable, you are not alone. Public opinion is divided and some professional groups have literally panicked. While governments debate the regulation of AI, the technology is rocketing forward.
At Bannister Global, our teams are constantly learning and staying on top of AI technologies for use in marketing . We know this wave has power and can take us far.
2. Generative search and the evolution of SEO
AI is transforming search in two ways . First, tools like ChatGPT and Jasper make it easy to create text-based content (perhaps not very original; some of it is almost junk), flooding an already crowded space.
On the other hand, AI-powered generative search is revolutionizing the way we think about traditional search. In 2024, generative search will play an increasingly important role in how customers educate themselves and find your business. At some point ChatGPT and Gemini will have access to 'instant' internet, so going to type on Google.com (the model we have now) to do 20th century-style searches won't be useful.
However, there are important unknowns . We don’t know how ChatGPT or Google’s generative search experience evaluate their sources (essential for search) and how they attribute their answers (essential for those of us who seek authority in science and journalism, for example).
Furthermore, the way these tools will sell advertising space in generative search results is still to be defined . Will advertising start to be introduced in AI tools in 2024? It's clear that there is business, so someone will already be thinking about monetizing it.
Despite the uncertainties, businesses are betting big on the power of AI to transform search, so SEO experts need to stay on their toes.
Social media has been a mainstream trend for many years now, not just a trend. But in the context of the first two trends (artificial intelligence and generative search), social media will take on a new meaning for brands.
AI-generated writing, chatbots and videos offer great opportunities right now due to their ability to create content in an agile and simple way. However, overuse could confuse the audience with junk, sterile and inauthentic content.
Consumers , once saturated with this style, will increasingly look to social media for content that promises real human connection .
For some time now , traditional search engines such as Google.com or Google Maps have been losing ground as a point of access to information for generations under 24 years of age . Centennials literally only use TikTok and Instagram as a source of access to knowledge and information. No other app or website is among their preferences.
Businesses that have an authentic and accessible social media presence will be the ones that succeed, being creative in the way they meet, engage and delight their audiences.
How do you achieve this? At Bannister fiji email address Global we are clear: with human talent, real faces and voices . There is no doubt that 2024 will continue to be a year of influencers, of testimonials, of live videos... of real personal touches, without posturing and with a vocation to be useful to the audience.
4. Short videos every day everywhere
By 2023, 90% of global brands have increased their investment in short video content, according to PWC. This trend will continue and trickle down to more local brands, institutions or industrial SMEs. Short videos are everywhere , from Instagram and TikTok to LinkedIn, and are well regarded on YouTube as shorts (70% of YouTube traffic is now from mobile devices). These audiovisual pieces, which generally last 30 seconds or less, are vertically oriented, carry subtitles and often play on a loop.
At Bannister Global, our teams are constantly learning and staying on top of AI technologies for use in marketing . We know this wave has power and can take us far.
2. Generative search and the evolution of SEO
AI is transforming search in two ways . First, tools like ChatGPT and Jasper make it easy to create text-based content (perhaps not very original; some of it is almost junk), flooding an already crowded space.
On the other hand, AI-powered generative search is revolutionizing the way we think about traditional search. In 2024, generative search will play an increasingly important role in how customers educate themselves and find your business. At some point ChatGPT and Gemini will have access to 'instant' internet, so going to type on Google.com (the model we have now) to do 20th century-style searches won't be useful.
However, there are important unknowns . We don’t know how ChatGPT or Google’s generative search experience evaluate their sources (essential for search) and how they attribute their answers (essential for those of us who seek authority in science and journalism, for example).
Furthermore, the way these tools will sell advertising space in generative search results is still to be defined . Will advertising start to be introduced in AI tools in 2024? It's clear that there is business, so someone will already be thinking about monetizing it.
Despite the uncertainties, businesses are betting big on the power of AI to transform search, so SEO experts need to stay on their toes.
Social media has been a mainstream trend for many years now, not just a trend. But in the context of the first two trends (artificial intelligence and generative search), social media will take on a new meaning for brands.
AI-generated writing, chatbots and videos offer great opportunities right now due to their ability to create content in an agile and simple way. However, overuse could confuse the audience with junk, sterile and inauthentic content.
Consumers , once saturated with this style, will increasingly look to social media for content that promises real human connection .
For some time now , traditional search engines such as Google.com or Google Maps have been losing ground as a point of access to information for generations under 24 years of age . Centennials literally only use TikTok and Instagram as a source of access to knowledge and information. No other app or website is among their preferences.
Businesses that have an authentic and accessible social media presence will be the ones that succeed, being creative in the way they meet, engage and delight their audiences.
How do you achieve this? At Bannister fiji email address Global we are clear: with human talent, real faces and voices . There is no doubt that 2024 will continue to be a year of influencers, of testimonials, of live videos... of real personal touches, without posturing and with a vocation to be useful to the audience.
4. Short videos every day everywhere
By 2023, 90% of global brands have increased their investment in short video content, according to PWC. This trend will continue and trickle down to more local brands, institutions or industrial SMEs. Short videos are everywhere , from Instagram and TikTok to LinkedIn, and are well regarded on YouTube as shorts (70% of YouTube traffic is now from mobile devices). These audiovisual pieces, which generally last 30 seconds or less, are vertically oriented, carry subtitles and often play on a loop.