If you are trying to improve your content optimization routines to improve the quality of your posts , then read this post until the end. We will discuss some of the main ways you can leverage AI and machine learning-based tools for this purpose.
But before we get into that, let's discuss what AI and ML actually are so that we can get the basics clear before we start.
What is AI (Artificial Intelligence)?
What is AI (Artificial Intelligence)
Source: Murf AI
There are many definitions of artificial intelligence proposed by different sources. If we were to summarize the whole idea in a single sentence, the following definition emerges:
"The branch of computer science that deals with equipping computer systems russia mobile phone numbers database to process and perform tasks that often require human-like intelligence."
We can also call AI "the reproduction and simulation of human intelligence by a computerized program or device."
Of course, in our context, the definition of AI is much more specific. When we talk about AI in online tools, we refer to such tools equipped with intelligent algorithms that allow them to work and deliver results in a human-like way.
The applications and uses of AI are diverse. You can find AI in simple things like the predictive typing option on your smartphone, and in more advanced assistant apps like Siri and Google Assistant .
What is Machine Learning (ML)?
Like AI, there are many ways that machine learning is defined by online sources. To put it in our own words, machine learning can be explained in one sentence as follows:
"The branch of artificial intelligence that deals with equipping computer systems and software to become increasingly adept and accurate in providing their own results and outputs."
Software and systems equipped with machine learning evaluate and “learn” from the inputs (and other parameters) provided to them to improve the quality of their output.
A very common example of ML can be seen in the update model of a Windows PC. As you may have observed, Windows PCs automatically detect the hours when users are active and offer to install updates outside of those hours. This trick involves looking at the usage pattern and then learning from it to provide a solution… that’s ML in a nutshell.
How to Leverage AI and Machine Learning Based Tools for Content Optimization?
Now that we have the basics covered, let's move on to examining how you can leverage AI and machine learning-based tools for content optimization.
AI Grammar Checkers for Grammar Excellence
One of the main aspects of content optimization that you need to take care of right away is grammar and spelling correction.
Nothing ruins the quality of your content more than consistent (or even irregular) grammar and spelling errors. These types of errors betray the amateurism of the writer. The worst thing about these errors is that they are hard to spot by the writers themselves, but are immediately obvious to readers.
You can use AI grammar checkers to find and eliminate these errors and flaws in your content. AI grammar checkers can understand the grammatical context of sentences in the input text, so they can accurately point out errors and offer suggestions.
A good example of AI grammar checkers today is Grammarly . Apart from the occasional stutter, Grammarly works pretty well in analyzing the given text and pointing out errors in it.
Grammarly snippet
AI Paraphrasers for Better Understandability and Interaction
This is another way you can leverage NLP and AI-based tools for content optimization.
Clarity and engagement are essential elements of good content. If you want your content to be effective (no matter what the purpose is), you need to make sure it grabs your readers’ attention and keeps them engaged until the end.
Paraphrasing techniques can be a good way to make bland content more engaging. While it’s not a hard and fast rule that every boring piece of content will be transformed into something more interesting, AI paraphrasers can often improve the quality of the text they’re given.
Here is an example:
Paraphrasing technique example
In the image above, you can see that the entered content is much longer and bulkier than the output.
You can use them more broadly and use them for long-form content , like when we used AI paraphrasers to rephrase a single sentence .
However, it’s important to remember that while it’s fine to use annotators to enhance your content, it’s unethical to use them to steal someone else’s content. You should use these tools to help, not to produce content unethically without putting in any effort on your own.
