1 million for a Smartphone ad
The digital platform Football Leaks revealed this month that Real Madrid's galactic striker Cristiano Ronaldo signed an advertising contract in 2012 worth 1.1 million euros. The scandalous contract was with a Saudi Arabian mobile phone company called Mobily.
The company therefore required the footballer's image for an advertising spot that was filmed between February and March 2013, in addition to purchasing two other services: a photo shoot to illustrate the product's advertising and mentioning the brand twice on two well-known social networks (Facebook and Twitter).
In addition, the Portuguese athlete had to hand over five Portugal shirts signed by himself and attend a meeting with the directors of the firm Mobily (of less than four hours). In australia email list Cristiano Ronaldo's advertising contracts it is always necessary to remember that brands cannot use (for advertising purposes) the Real Madrid brand at any time.
Madrid, which also knows how to move in these environments, requires all its players to sign a contract that establishes a transfer of approximately 50% of their image rights. For this reason, it is likely that the Merengue club received 500,000 euros for the production of the advertisement with the Saudi company.
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The golden advertising tweet
Cristiano Ronaldo is a very active person on social media at the moment, and probably one of the international sportsmen with the most fans and supporters on social networks, as well as one of those who collects the most money for it.
Advertising companies know that top footballers attract clients and therefore use them as a lure on social media such as Twitter. Cristiano Ronaldo is the footballer who earns the most per tweet (230,366 euros) according to sources from the social media agency Opendorse.
Following Cristiano is NBA basketball player LeBron James of the Cleveland Cavaliers, who receives 125,638 euros per advertising tweet. Third place in the ranking goes to Neymar Jr., the Barça player earns 98,417 euros and already has more than 19 million followers.
