Social media management: A key channel for your accommodation
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9 digital marketing trends for 2022
Andres Romero
CEO and Project Manager
December 15, 2020
From Asiri Marketing we are giving you 9 ideas on the fly about what we consider to be digital marketing trends for the coming year. We don't just go back and use what we know will work, I hope you are on our side or if not, that you give us some interesting ideas.
So far, digital marketing trends for 2022 seem to revolve around two distinct, yet almost contradictory concepts. On the one hand is a general humanization, addressing real problems and tailoring content to fit the needs of individuals (as opposed to mass appeal) for more social engagement . Secondly, there is a much more mechanical and technical optimization, fine-tuning behind-the-scenes areas like SEO and the way digital marketing campaigns are structured – the crux of whether or not your customers are satisfied (Lots of metrics and A/B testing).
Below, we’ve outlined 9 of the most Japan Email List popular digital marketing trends for 2022 – a simple way to give yourself an edge over your competition ????. Take these marketing trends and consider them when developing your own digital marketing strategy for the new year.
Table of Contents [ Hide ]
Here are 9 digital marketing trends for the new year:
1. Inclusivity.
More and more people, especially younger audiences and marginalized groups, want to see a more optimistic portrayal of equality in the content they consume and the brands they buy. Or more accurately, they don’t want to see the same homogenous content we’re used to from decades past.
Dear Kate launched a campaign appealing to Victoria Secret's perfect bodies.
In 2022, digital marketing includes media and topics that cover a variety of races, sexualities, religions, etc., as well as representation of people with physical and learning disabilities. This includes the content of your images and videos, but also the topics you discuss on social media and blogs, or even the product line you offer.
According to Accenture , 29% of consumers are willing to switch brands entirely if they don’t show enough diversity, and that percentage only increases for ethnic minorities and the LGBTI community.
2. Featured snippets and zero-click searches.
For many years, the goal of SEO has been to get your listing to rank in the “number one position” of search results. Now, entering 2022, the end goal continues to shift toward increased SEO visibility in “position zero.”
Position zero refers to Google’s “featured snippet ,” and 2022 SEO marketing trends are prioritizing it above all else. The featured snippet works differently than other search result entries; for one, it’s separated by a small box and located at the top. More importantly, it also displays additional, relevant information in an attempt to answer the user’s question without requiring them to click on it, leading to the nickname “no-click search.”
Andres Romero
CEO and Project Manager
December 15, 2020
From Asiri Marketing we are giving you 9 ideas on the fly about what we consider to be digital marketing trends for the coming year. We don't just go back and use what we know will work, I hope you are on our side or if not, that you give us some interesting ideas.
So far, digital marketing trends for 2022 seem to revolve around two distinct, yet almost contradictory concepts. On the one hand is a general humanization, addressing real problems and tailoring content to fit the needs of individuals (as opposed to mass appeal) for more social engagement . Secondly, there is a much more mechanical and technical optimization, fine-tuning behind-the-scenes areas like SEO and the way digital marketing campaigns are structured – the crux of whether or not your customers are satisfied (Lots of metrics and A/B testing).
Below, we’ve outlined 9 of the most Japan Email List popular digital marketing trends for 2022 – a simple way to give yourself an edge over your competition ????. Take these marketing trends and consider them when developing your own digital marketing strategy for the new year.
Table of Contents [ Hide ]
Here are 9 digital marketing trends for the new year:
1. Inclusivity.
More and more people, especially younger audiences and marginalized groups, want to see a more optimistic portrayal of equality in the content they consume and the brands they buy. Or more accurately, they don’t want to see the same homogenous content we’re used to from decades past.
Dear Kate launched a campaign appealing to Victoria Secret's perfect bodies.
In 2022, digital marketing includes media and topics that cover a variety of races, sexualities, religions, etc., as well as representation of people with physical and learning disabilities. This includes the content of your images and videos, but also the topics you discuss on social media and blogs, or even the product line you offer.
According to Accenture , 29% of consumers are willing to switch brands entirely if they don’t show enough diversity, and that percentage only increases for ethnic minorities and the LGBTI community.
2. Featured snippets and zero-click searches.
For many years, the goal of SEO has been to get your listing to rank in the “number one position” of search results. Now, entering 2022, the end goal continues to shift toward increased SEO visibility in “position zero.”
Position zero refers to Google’s “featured snippet ,” and 2022 SEO marketing trends are prioritizing it above all else. The featured snippet works differently than other search result entries; for one, it’s separated by a small box and located at the top. More importantly, it also displays additional, relevant information in an attempt to answer the user’s question without requiring them to click on it, leading to the nickname “no-click search.”