Transmedia podcasts and video podcasts . Over the past few months, streamers and influencers have popularised the world of podcasts among young people through video content. And it is a trend that will continue to grow. This has led to more and more independent creators making the leap to video, and in this way, taking advantage of the interaction with their community through other platforms, such as Twitch or TikTok, the reference channel for Gen Z.
Live and direct . Another trend that is booming is live podcasts as a form of cultural entertainment. We will increasingly see more initiatives of this style, which, as a creator, will allow you to count on the support of your audience live.
Creator independence through audience support . 57% of listeners are willing to pay to support creators by subscribing to their favorite content, a figure that grows every year. The forecast is that this trend will evolve towards one-off payments for episodes, playlists or single podcasts, opening up an increasingly wide list of finland consumer email range of monetization possibilities for content.
Engage with the community . Creators will be able to build strong, loyal communities of listeners by increasing audience interactions both through social media and from the platforms on which the content is listened to.
More and better advertising . According to IAB Spain's 2023 study on digital media advertising investment , spending on podcasts will grow by 8% this year. Brands will continue to create branded content to reach their consumers, so podcasters will be able to opt for sponsorships that integrate with their content.
Towards a profitable profession . According to PwC's study 'Global Entertainment & Media Outlook 2023-2007' , it is estimated that the podcast audience will grow to 26.6 million global listeners in 2026, and that these will generate revenues of 590 million euros. This trend will lead to continued growth in investment in the production of quality audio content. In addition, positions and professions around this format will end up
If you think that launching a podcast can be an incentive to improve the impact of your brand, at Bannister Global we can help you create a tailor-made plan to meet all your communication and marketing challenges
