Understandably, as time has progressed, many sources have blurred the line between opt-in and spam email for their own purposes. However, we have defined the two here.
Spam vs. opt-in email: definitions
Unsolicited bulk email (spam)
Spam is any email malaysia phone number list sent for commercial purposes without the recipient's permission. This means that if you are sending emails to your friends, family and colleagues, it cannot be considered spam. However, if you are sending a bunch of emails to people who never asked to receive emails from you, promoting your latest line of shaving products, you are most likely sending spam.
Authorized Email (opt-in)
Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this sense, is clear. If you have a list based on people who have signed up to receive emails about travel in general, but not your travel agency, it cannot be considered specific permission. If you have a list of people who have agreed, in some form of writing, or by clicking on a link or otherwise, that they want to receive emails from your specific travel agency, you fall within the boundaries of opt-in.
The Cause of Making Opt-in Authorized Permission
What makes email marketing permission different is not only that you have the client's approval to send these, it's that by getting permission, you send email campaigns to the people who actually want them. Even with email marketing permission, occasionally a person who gave you permission hits the spam button. But at least you have proof to show your email service provider that you had permission and you followed the proper procedure.
