Factors for choosing an automated marketing tool
Posted: Thu Dec 05, 2024 10:02 am
Andres Romero
CEO and Project Manager
November 10, 2020
Betting on an automated marketing tool is a great step towards boosting intelligence in your business. At Asiri Marketing we rely on technology to optimize the resources used to enhance the digital marketing strategy .
More and more companies are using some form of automated marketing tool ; in fact, studies cite that around 51% of companies are currently using the technology, and that number continues to grow.
According to a 2018 Forrester report , 55% of marketers plan to increase their technology spending , with one-fifth of respondents expecting to increase by 10% or more.
All of which is to say: if you're not List of Japan Consumer Email using an automated marketing tool, you might be thinking about it, even more so in COVID-19 situations like the current one, where digitalization has accelerated in a much faster way.
Despite the need for an automated marketing tool , it is a complicated space, full of different software solutions with various features and possibilities for each of the needs that the market poses.
What is the best automated marketing tool ?
Some platforms only offer email actions, overly simple processes, and CRM updates. Others can help with lead identification, sales lead qualification, SMS, and more.
A more specialized product may be better for SMB or B2C environments, but B2B and intermediary companies may need a platform with more capabilities. Here are some key areas to consider when evaluating an automated marketing tool to choose the one that's right for you:
CEO and Project Manager
November 10, 2020
Betting on an automated marketing tool is a great step towards boosting intelligence in your business. At Asiri Marketing we rely on technology to optimize the resources used to enhance the digital marketing strategy .
More and more companies are using some form of automated marketing tool ; in fact, studies cite that around 51% of companies are currently using the technology, and that number continues to grow.
According to a 2018 Forrester report , 55% of marketers plan to increase their technology spending , with one-fifth of respondents expecting to increase by 10% or more.
All of which is to say: if you're not List of Japan Consumer Email using an automated marketing tool, you might be thinking about it, even more so in COVID-19 situations like the current one, where digitalization has accelerated in a much faster way.
Despite the need for an automated marketing tool , it is a complicated space, full of different software solutions with various features and possibilities for each of the needs that the market poses.
What is the best automated marketing tool ?
Some platforms only offer email actions, overly simple processes, and CRM updates. Others can help with lead identification, sales lead qualification, SMS, and more.
A more specialized product may be better for SMB or B2C environments, but B2B and intermediary companies may need a platform with more capabilities. Here are some key areas to consider when evaluating an automated marketing tool to choose the one that's right for you: