strategies like this successfully
Posted: Thu Dec 05, 2024 10:04 am
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Before explaining what web usability is , let's look at three common situations on the Internet, to see if they sound familiar to you. In the first, we arrive at a website and the first thing we have to do is spend several seconds closing two or three pop-up windows , from the inevitable cookie notices to permissions to send push notifications , newsletter subscriptions, satisfaction surveys, invitations to events or promotions, to mention some of the most common ones.
In the second, we land on a website with a clear idea, but we find ourselves in a labyrinth of pages that prevents us from reaching the information we are looking for. And in the third, we wait patiently for the page to load , for what seems like an eternity, and just at the moment we are going to click, a new element appears that moves the rest of the content and makes us click on a link we did not want.
As in daytime TV movies, all of these examples are based on real events. And they all relate to web usability . In some cases, there is no excuse for making life so difficult for a user; it simply has to do with a poor navigation structure or poor technical development. In other cases, it would be interesting to find a balance between fluid navigation and lead generation strategies. In fact, it is worth remembering that the former almost always directly influences the latter.
But let's get down to business. What is web usability? In a nutshell, it has to do with the strategies we use to ensure that visitors to our website have an intuitive and fluid navigation . finland email address As we will see later, this translates into a measurable improvement in some key metrics for any company that operates in an online environment (web traffic, bounce rate, duration of visits, conversion rates...).
When creating a website, it is important to think about our goals, but also about the people who will use it. This is what is called user-centered design , which goes far beyond online environments and could be applied to any object we use in our daily lives.
In cinema, we often hear about the 'invisible camera' of some great directors, a style without great technical displays that aims to avoid distractions. Something similar happens with web usability. The more conscious you are of navigation, the more likely there is to be a problem . A good web usability strategy is usually invisible to the user .
Tips to improve web usability
If you want to improve usability and, at the same time, the user experience of your corporate website visitors , you may be wondering where to start. Keep in mind these recommendations , which we group into five main areas: navigation, content, design and visual appearance, technical criteria and analytics.
Before explaining what web usability is , let's look at three common situations on the Internet, to see if they sound familiar to you. In the first, we arrive at a website and the first thing we have to do is spend several seconds closing two or three pop-up windows , from the inevitable cookie notices to permissions to send push notifications , newsletter subscriptions, satisfaction surveys, invitations to events or promotions, to mention some of the most common ones.
In the second, we land on a website with a clear idea, but we find ourselves in a labyrinth of pages that prevents us from reaching the information we are looking for. And in the third, we wait patiently for the page to load , for what seems like an eternity, and just at the moment we are going to click, a new element appears that moves the rest of the content and makes us click on a link we did not want.
As in daytime TV movies, all of these examples are based on real events. And they all relate to web usability . In some cases, there is no excuse for making life so difficult for a user; it simply has to do with a poor navigation structure or poor technical development. In other cases, it would be interesting to find a balance between fluid navigation and lead generation strategies. In fact, it is worth remembering that the former almost always directly influences the latter.
But let's get down to business. What is web usability? In a nutshell, it has to do with the strategies we use to ensure that visitors to our website have an intuitive and fluid navigation . finland email address As we will see later, this translates into a measurable improvement in some key metrics for any company that operates in an online environment (web traffic, bounce rate, duration of visits, conversion rates...).
When creating a website, it is important to think about our goals, but also about the people who will use it. This is what is called user-centered design , which goes far beyond online environments and could be applied to any object we use in our daily lives.
In cinema, we often hear about the 'invisible camera' of some great directors, a style without great technical displays that aims to avoid distractions. Something similar happens with web usability. The more conscious you are of navigation, the more likely there is to be a problem . A good web usability strategy is usually invisible to the user .
Tips to improve web usability
If you want to improve usability and, at the same time, the user experience of your corporate website visitors , you may be wondering where to start. Keep in mind these recommendations , which we group into five main areas: navigation, content, design and visual appearance, technical criteria and analytics.