This is why the digital discount coupon platform, Flipit Spain , has conducted a study in Spain on e-commerce and the influence of technology on it.
More and more users are using australia email address this type of online discounts to save money on their clothing, leisure or travel purchases. In addition, we are seeing an increase in the search for coupons via smartphones.
Some key points and conclusions to keep in mind:
As is well known, smartphones have experienced growth.
Mobile ecommerce is expected to increase by 48% in Spain in 2015 .
Spaniards have 8% more smartphones than the European average.
Of every 10 online shoppers, 6 use discount coupons .
Among technological devices, smartphones have increased their use for the purchase of discount coupons. Although computers are in the lead, mobile phones are gradually increasing their position.
By province, Seville is where there is the greatest use of smartphones to purchase discount coupons: 40%, compared to 35% in Madrid and 33% in Barcelona.
What are Internet users looking for? Clearly fashion , above restaurants and travel. Buying clothes, shoes and accessories through discount codes accounts for 36% of the total.
Overall, the mcommerce world generated 760 million euros last year thanks to the speed of payment and the simplicity of the process, as pointed out by some users surveyed. In addition, it is expected that in 2018 the mobile commerce world will reach 49% of online sales at a European level.
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At the end of the infographic created with all this data, you can see all the sources consulted for the documentation work: specialized technology magazines, newspapers or mobile platforms.
