Marketing analytics: the right way to interpret your data and metrics
Posted: Thu Dec 05, 2024 10:06 am
If you do online marketing without marketing analytics, you are wasting time and money.
Cookies, website visits, social media activity... marketers have a wealth of information about users, but many brands still don't know how to take advantage of it.
Without proper analysis, it's impossible to know what's going on with your campaigns so you can focus on what's working and stop wasting resources on what's not. So, let's look at some marketing analytics tips that will help you become a more efficient marketer.
Discover the most important digital marketing metrics . The 130 you shouldn't lose sight of! Click here and download the most complete ebook.
Marketing analytics: the right way to interpret your data and metrics
What is marketing analytics?
Marketing analytics is the practice of measuring, managing and analyzing your business’s marketing performance in order to optimize it. It does this by using information collected across different channels to create a unified view.
From this view, the marketer can obtain information from which to draw conclusions that guide their next actions and make them more effective.
Marketing analytics encompasses a multitude of metrics , among which key performance indicators or KPIs play a special role. Some examples of these are:
Return on investment or ROI : A percentage that expresses palestine email list profitability of a specific marketing campaign based on its ability to achieve conversions.
Average lifetime value or LTV : the revenue a given customer brings to the company over the entire time they are purchasing your products or services.
Cost per acquisition or CPA : the cost of converting a new user into a company customer.
Why do marketing analytics
Because it turns data into information . Today, most companies have access to customer data in one way or another. But in order to take advantage of it, you need to analyze it, process it, and turn it into useful insights for your business.
Because it helps you compare actions and channels . Marketing analytics allows you to compare different data sets with each other and answer questions like whether it's more profitable to advertise on Google or social media or which demographic groups convert the most. This way, you can focus your budget on what gives the best results.
Because it allows you to back up your claims . When it comes to getting a budget for a new SEM campaign , it's much more convincing to say that your last Google Ads campaign had a 250% ROI than to simply claim that paid advertising brings in more customers. Plus, with the right analysis, you'll be able to explain not only what happened, but why.
Cookies, website visits, social media activity... marketers have a wealth of information about users, but many brands still don't know how to take advantage of it.
Without proper analysis, it's impossible to know what's going on with your campaigns so you can focus on what's working and stop wasting resources on what's not. So, let's look at some marketing analytics tips that will help you become a more efficient marketer.
Discover the most important digital marketing metrics . The 130 you shouldn't lose sight of! Click here and download the most complete ebook.
Marketing analytics: the right way to interpret your data and metrics
What is marketing analytics?
Marketing analytics is the practice of measuring, managing and analyzing your business’s marketing performance in order to optimize it. It does this by using information collected across different channels to create a unified view.
From this view, the marketer can obtain information from which to draw conclusions that guide their next actions and make them more effective.
Marketing analytics encompasses a multitude of metrics , among which key performance indicators or KPIs play a special role. Some examples of these are:
Return on investment or ROI : A percentage that expresses palestine email list profitability of a specific marketing campaign based on its ability to achieve conversions.
Average lifetime value or LTV : the revenue a given customer brings to the company over the entire time they are purchasing your products or services.
Cost per acquisition or CPA : the cost of converting a new user into a company customer.
Why do marketing analytics
Because it turns data into information . Today, most companies have access to customer data in one way or another. But in order to take advantage of it, you need to analyze it, process it, and turn it into useful insights for your business.
Because it helps you compare actions and channels . Marketing analytics allows you to compare different data sets with each other and answer questions like whether it's more profitable to advertise on Google or social media or which demographic groups convert the most. This way, you can focus your budget on what gives the best results.
Because it allows you to back up your claims . When it comes to getting a budget for a new SEM campaign , it's much more convincing to say that your last Google Ads campaign had a 250% ROI than to simply claim that paid advertising brings in more customers. Plus, with the right analysis, you'll be able to explain not only what happened, but why.