Many people underestimate the potential of SMS as a digital marketing channel . This may be due to the different text messaging services hosted on digital platforms. However, this is a more direct and personalized medium. In addition, no internet connection is required to send or receive messages.
So if you already work with this medium, or want st. pierre and miquelon email address to start using it in your marketing plan, it is important that you dig deeper. And one of the highlights that you should know about is Unicode SMS, with which you can effectively reach your entire contact list.
TABLE OF CONTENTS
What is SMS Unicode exactly?
Benefits of Unicode SMS
Features of this type of SMS
Learn how it works and how it is managed
Why apply Unicode SMS in your strategy?
Short but appropriate messages
What is SMS Unicode exactly?
When we talk about Unicode, we refer to the name of the most widely used text encoding standard in the world. It gives users the possibility to write messages in any language and, if they wish, even insert the popular and fun emojis.
This is possible because it brings together almost all existing characters. It also provides correct readability on all devices that use it. The development of this encoding is in the hands of a technical committee under the Unicode Consortium. This is a non-profit organization that works with ISO/IEC to coordinate all the defined standards.
Therefore, a Unicode SMS is a text message whose alphabet is encoded according to the Unicode standard. This means that it follows its standardized encoding and representation system. This assigns a unique code to each of the characters it represents, and includes some elements such as accents , which GSM does not allow.
In other words, it uses a coding system designed for the programming and web development sector, which has the ability to understand a wide variety of characters beyond the basic Latin (AZ). The goal is to communicate in any alphabet and with technical symbols .
