Apple's iOS 15 release affected new Email Marketing KPIs. This new update forever changed the way marketers can track their email campaigns. The intention of iOS 15 is to make browsing safer for its users.
The American company always thinks about its users and their security. In fact, security is one of the principles that has guided the company since its beginnings. This new Apple update focuses exclusively on the Email Marketing KPI, so it could be said that most smartphone users would have the option of not revealing their opened emails.
TABLE OF CONTENTS
The new iOS 15 update brings new email marketing KPIs
A.- Protection of email privacy
B.- iCloud +
C.- Hide the email address
How will updates affect brands? Get to know the new Email Marketing KPIs
Other problems with the new IOS 15 updates
KPIs to analyze after portuguese timor email list the iOS 15 update
1.- Clicks and click-through rate
2.- Link performance
3.- The bounce rate of the new Email Marketing KPIs
4.- Unsubscribe
The new iOS 15 update: new email marketing KPIs
iOS15 Update
The new features of IOS 15 bring with them the following new features:
A.- Protection of email privacy
This gives users access to new Email Marketing KPIs. In addition, privacy features can be selected that essentially mask different IP addresses and prevent outsiders or third parties from tracking email openings.
B.- iCloud +
iCloud +
This would be a subscription add-on for Safari users that allows them to block the different sites they visit from being blocked and tracked.
It also allows users to see which websites their information is ultimately sent to. This is one of the changes that can be seen in the new Email Marketing KPIs.