Style Preferences: Explore their design tastes. Do they have photos that inspire them or specific styles they are drawn to (modern, minimalist, traditional, etc.)?
Space functionality: Evaluate the space itself. Measure the room and note architectural features, existing fixtures, and any limitations.
Further tips
Active listening: Pay attention to both verbal and nonverbal cues during the consultation.
Site Visit: If possible, schedule a site visit to get a firsthand feel for the space and its potential.
Questionnaires: Consider creating a pre-consultation questionnaire to gather preliminary information and streamline the meeting.
II. Writing a Compelling Proposal: Make a Lasting First Impression
Cover Page: This is your chance to make a good first impression. Here’s what to include:
Your Logo: A professional logo design with a clean look strengthens your brand identity.
Contact Information: Make it easy for customers to contact you by including your phone number, email address, and website (if applicable).
Project Title: Clearly state the name of the project (e.g., [Client Name] Living Room Redesign).
Visually appealing image: Consider including a high-quality image that reflects your design aesthetic physician data or suggests the project’s potential. This could be an example of your past work or an inspiring image that aligns with the client’s vision.
Executive summary: This is your pitch deck, a concise overview that captures the essence of your proposal. Here's how to structure it:
Introduce yourself: and as a design studio (if applicable).
Highlight your design philosophy: In a sentence or two, express your core design principles and what sets your approach apart.
Align with client needs: Connect your design philosophy to the client’s vision. Explain how your expertise can translate their desires into a functional and beautiful space.
Example of a good executive summary:
“Sarah Jones Interiors creates functional and timeless spaces that reflect the unique personalities of our clients. We are passionate about using sustainable materials and maximizing the potential of each room. For your living room redesign, we offer a welcoming and modern design that satisfies your love of entertaining and creates a comfortable haven for relaxation.