Google Business Profiles (GBPs) are one of the most effective ways for local businesses to gain visibility online. However, before your Business Profile can be seen by the general public, you must verify it by clicking the "Get verified" link.
When you, as a business or sole proprietor, decide to set up a Google Business Profile, the company offers you several ways to verify your profile. The verification process helps Google ensure that you fusion data are a real, operating business that is eligible for GBP and meets the company's guidelines for presenting your business on Google.
The best way to verify would be if Google could personally visit all newly registered businesses to make sure that the business is real and meets all the guidelines. But that’s not realistic. That’s why one way to verify a business is through video verification. And it’s probably the best way to visit your business with a “digital in-person visit.”
Video allows Google to see your business and other details about it. Google's video verification method works to verify and confirm the authenticity of your business, and to remove fake listings that could flood Local Finder, Local Pack, or Google Maps and confuse customers.
Verify your Google Business Profile with video
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