360º product photography is a way to overcome this handicap and increase your e-commerce sales. Are you still not using it in your store? Then don't miss this article!
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360 product photography for ecommerce
What is 360º product photography?
360º product photography is a technique that allows us to show the products of an e-commerce from all angles.
ImageGenImage from WebRotate360
Each 360° image is made up of at least 36 different photographs of the product (one every 10 degrees), which are then joined together using special software. The result is an interactive image in which the user can rotate the product in any direction and zoom in to see more details.
Within 360º product photography, we can also include a series of highlights or "hot spots", for example, descriptions of the features we want to highlight, images of some detail or even purchase buttons.
360º photography can be used to replace or complement static photographs of an item in an e-commerce site, and allows us to get a much more realistic idea of what a product looks like in real life.
Increase interaction
Due to their very nature, 360º product photos encourage users to stop and experiment with them, rotating them in different directions to get a better idea of what the product actually looks like.
This increased interaction time makes users feel that they know the product much better and, therefore, they are more likely to be encouraged to buy it . According to a study carried out in the Master in Applied Neuromarketing at the University of Granada, 80% of users consider that 360-degree photographs provide more information about the products.
