Google is testing a new artificial intelligence tool for large advertisers

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Google has begun testing a new AI tool called Search Bidding Exploration that could make life a lot easier for large advertisers. The tool is designed to help advertisers using tROAS bidding and broad match keywords find valuable but underused search queries.


Search Bidding Exploration, currently in beta, uses AI to gcash data identify lower-converting queries and automatically adjusts tROAS targets, which can lead to expanded campaign reach. It’s important to note, however, that the tool is only available for campaigns without budget constraints, limiting its use to larger advertisers. The feature has the potential to open up new opportunities for traffic and profitability in online advertising.

Google proposes new structured data for transportation
Google recently proposed an update to its transportation structured data to allow merchants to provide more detailed transportation-related information. The proposal, published in the Schema.org project on GitHub, includes new types of structured data that can improve the way information is displayed in rich search results. The goal is to make it easier for customers to access relevant transportation information, while giving merchants the flexibility to use this data across entire pages, eliminating the need to repeatedly enter the same information. This move could significantly improve the user experience and the efficiency of product presentation in an online store.