Unlike in previous years, these campaigns are increasingly focusing on communication through social media and various multimedia platforms to reach a spectrum of potential voters that they would not otherwise reach.
Each and every one of the parties running in the municipal and regional elections have accounts on the main social networks, actively monitoring each of the steps they take before the elections.
It is time to gain followers and to bet on great internal figures to give voice to current events.
If during the four years leading up to this point, updates were published in dribs and drabs that were directly aimed at getting votes, during the last few months we have seen how azerbaijan email list they have set out their online reputation strategies to get the largest number of supporters who, at the same time, through retweets or shares, also serve as their voice as loudspeakers for their message.
It is a clear example of how online reputation and presence on the Internet have become increasingly key. Nowadays, it is useless to rely on traditional media, where information does not reach the public who usually search for all the information on the Internet.
Although most national newspapers have their online editions, the clear bet that is increasingly seen is the politician who approaches his voters speaking as equals, exchanging comments, answering questions and giving his particular vision of reality in a more than measured strategy that also serves as a vehicle to answer his political opponents, almost to the minute, if they have made a direct allusion to his party or to him.
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Will political campaigns increasingly focus on the Internet ? That certainly seems to be the trend. If the general public is here, it is where you have to go out and get votes, where you have to build up a strong image and where interaction with your followers becomes the key to success or failure.
There are quite a few new parties that have seen a goldmine in social media to make their messages go viral, however it seems that there are others that have forgotten about this platform and, as we can see, it is taking its toll on them at the most crucial moments.
We will have to wait these next few months to see how those in charge of managing corporate accounts or politicians themselves, through their personal accounts, manage to carry out a fundraising plan never seen before.
