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Posted: Thu Dec 05, 2024 10:32 am
What is content mapping and why you need it?
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In all areas that encompass digital marketing, you need good planning and strategy. And, of course, we also talk about content marketing .
Content marketing is not just about writing for the sake of writing, it is about communicating, persuading, building loyalty... In short, all those things that you probably already know. And in order to carry out all these steps, it is essential to work on content mapping .
At Kiwop we want your business to be a future-proof business. That is why we recommend that you continue reading this article on why you need content mapping in your digital marketing strategy .
What is a content map?
The content map is a crucial tool for content marketing and even for Inbound marketing.
It is a document in the form of a graph, diagram or matrix that serves to capture the way in which you are going to develop the content marketing strategy , taking into account the Sales Funnel .
That is, it is a way of planning the communication and content strategy in advance for each moment of the user or client's life cycle.
What is content mapping for?
And what is content mapping used for? Well, basically, to plan, direct and optimize your strategy , always taking into account the key moment in which the user finds themselves.
And thanks to content mapping , you will be able to identify and organize the content that your users want and need for each moment of the Sales Funnel or its life cycle.
This can help you know what to do at each stage of the process and, above all, how to react to any unforeseen events, as well as knowing when is the best time to communicate offers, promotions or services that help you increase your sales .
On the other hand, having content mapping helps you offer more unified digital communication in all areas of marketing, beyond content marketing, knowing what to say and how to say it for each channel, thus improving the relationship with the user and creating a community around your brand.
How to design a content map
But to carry out proper content mapping that will really help you, you must take all these steps into account!
Build your Buyer Persona
If you haven't defined your Buyer Persona yet, you're taking too long! A Buyer Persona is a general representation of your target, and to create one, you must imagine that it is a single person, or several, that represent each sector of your target.
Interests, sociodemographic information, frustrations, how they browse, how they buy… These are all factors that you must take into account when building it.
Once you have clearly defined your Buyer Persona , it will be much easier to know what interests them, how to capture their attention and when.
Define your Buyer Persona and the process they perform
Think of relevant content
And this is where the second variant comes in. kuwait telegrama Work on relevant content! And it's not just about what you say, but how you say it.
Each type of communication has various factors to take into account, such as: what you say, what you really want to say, what you are looking for and how you convey this idea.
Also, you have to keep in mind that each piece of content has to be adapted to the appropriate channel. A Reels will be perfect for communicating through Instagram, but if what you want is content on your website, you can also design a banner or landing page. It all depends on how and where!
If you are interested in this topic, don't miss the Blog with the 8 steps to develop an effective content marketing campaign
Keep in mind the life cycle or sales funnel
The third variant, and one of the most important, is to take into account the Sales Funnel . This will help you know what content to choose for each crucial moment of the user.
The Sales Funnel is divided into TOFU , MOFU and BOFU . The TOFU, or Top of the Funnel, is the attraction phase , so your content should focus on attracting the user's attention.
The MOFU, or Middle of the Funnel, is the research phase , that is, the moment in which the user continues searching for information, having a clearer idea of what he or she wants. At this stage, the content must be valuable and contain compelling information for the user.
The BOFU or Bottom of the Funnel is the decision phase , in other words, the time to attack! At this point, it is ideal to offer differentiating information about your brand, success stories, positive opinions, testimonials, etc.
The importance of the content map in your content marketing strategy
As we have seen, content mapping can help you achieve your goals, knowing what and how to communicate and when to do it. And how can it help you within your digital marketing strategy ? We will tell you!
Allows for better analysis of your strategy
By thinking about the communication of each and every channel of your digital marketing strategy, it helps you to have a global vision of everything and, of course, to analyze it together!
This will help you see your unified content strategy , analyzing each step and working on the content to give it a more global meaning that is in line with your brand.
Plus, it will help you see where there are potential errors and how to fix them quickly.
It helps you define your goals
Another point in favor of incorporating content mapping into your strategy is defining your objectives. In order to know what you should say, you must know why you should do it!
To do this, it is essential to define objectives based on what you want to achieve through content marketing.
It allows you to plan your content
Content mapping is essentially planning your content based on channels. Yes, we know we've already told you this. But it also helps you reuse existing content and save valuable time.
And thanks to having everything planned, you can take advantage of many types of communications for other channels or new concepts adapted to other platforms.
2
In all areas that encompass digital marketing, you need good planning and strategy. And, of course, we also talk about content marketing .
Content marketing is not just about writing for the sake of writing, it is about communicating, persuading, building loyalty... In short, all those things that you probably already know. And in order to carry out all these steps, it is essential to work on content mapping .
At Kiwop we want your business to be a future-proof business. That is why we recommend that you continue reading this article on why you need content mapping in your digital marketing strategy .
What is a content map?
The content map is a crucial tool for content marketing and even for Inbound marketing.
It is a document in the form of a graph, diagram or matrix that serves to capture the way in which you are going to develop the content marketing strategy , taking into account the Sales Funnel .
That is, it is a way of planning the communication and content strategy in advance for each moment of the user or client's life cycle.
What is content mapping for?
And what is content mapping used for? Well, basically, to plan, direct and optimize your strategy , always taking into account the key moment in which the user finds themselves.
And thanks to content mapping , you will be able to identify and organize the content that your users want and need for each moment of the Sales Funnel or its life cycle.
This can help you know what to do at each stage of the process and, above all, how to react to any unforeseen events, as well as knowing when is the best time to communicate offers, promotions or services that help you increase your sales .
On the other hand, having content mapping helps you offer more unified digital communication in all areas of marketing, beyond content marketing, knowing what to say and how to say it for each channel, thus improving the relationship with the user and creating a community around your brand.
How to design a content map
But to carry out proper content mapping that will really help you, you must take all these steps into account!
Build your Buyer Persona
If you haven't defined your Buyer Persona yet, you're taking too long! A Buyer Persona is a general representation of your target, and to create one, you must imagine that it is a single person, or several, that represent each sector of your target.
Interests, sociodemographic information, frustrations, how they browse, how they buy… These are all factors that you must take into account when building it.
Once you have clearly defined your Buyer Persona , it will be much easier to know what interests them, how to capture their attention and when.
Define your Buyer Persona and the process they perform
Think of relevant content
And this is where the second variant comes in. kuwait telegrama Work on relevant content! And it's not just about what you say, but how you say it.
Each type of communication has various factors to take into account, such as: what you say, what you really want to say, what you are looking for and how you convey this idea.
Also, you have to keep in mind that each piece of content has to be adapted to the appropriate channel. A Reels will be perfect for communicating through Instagram, but if what you want is content on your website, you can also design a banner or landing page. It all depends on how and where!
If you are interested in this topic, don't miss the Blog with the 8 steps to develop an effective content marketing campaign
Keep in mind the life cycle or sales funnel
The third variant, and one of the most important, is to take into account the Sales Funnel . This will help you know what content to choose for each crucial moment of the user.
The Sales Funnel is divided into TOFU , MOFU and BOFU . The TOFU, or Top of the Funnel, is the attraction phase , so your content should focus on attracting the user's attention.
The MOFU, or Middle of the Funnel, is the research phase , that is, the moment in which the user continues searching for information, having a clearer idea of what he or she wants. At this stage, the content must be valuable and contain compelling information for the user.
The BOFU or Bottom of the Funnel is the decision phase , in other words, the time to attack! At this point, it is ideal to offer differentiating information about your brand, success stories, positive opinions, testimonials, etc.
The importance of the content map in your content marketing strategy
As we have seen, content mapping can help you achieve your goals, knowing what and how to communicate and when to do it. And how can it help you within your digital marketing strategy ? We will tell you!
Allows for better analysis of your strategy
By thinking about the communication of each and every channel of your digital marketing strategy, it helps you to have a global vision of everything and, of course, to analyze it together!
This will help you see your unified content strategy , analyzing each step and working on the content to give it a more global meaning that is in line with your brand.
Plus, it will help you see where there are potential errors and how to fix them quickly.
It helps you define your goals
Another point in favor of incorporating content mapping into your strategy is defining your objectives. In order to know what you should say, you must know why you should do it!
To do this, it is essential to define objectives based on what you want to achieve through content marketing.
It allows you to plan your content
Content mapping is essentially planning your content based on channels. Yes, we know we've already told you this. But it also helps you reuse existing content and save valuable time.
And thanks to having everything planned, you can take advantage of many types of communications for other channels or new concepts adapted to other platforms.