CEO and Project Manager
September 29, 2020
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0.0.1 Designing the sales funnel when planning a content strategy is one of the basic planning tools. Defining what actions to take at each stage and parameterizing the results must be mandatory when your business philosophy works under an inbound marketing model.
1 Top of the Funnel (TOFU).
2 Middle of the funnel (MOFU).
3 Bottom of the funnel (BOFU). Bottom of the funnel
4 TOFU, MOFU and BOFU in action.
Designing the sales funnel when planning a content strategy is one of the basic planning tools. Defining what actions to take at each stage and parameterizing the results must jordan email address be mandatory when your business philosophy works under an inbound marketing model.
Today's customer is more informed than ever, and as digital marketing professionals, it is our responsibility to educate and provide relevant information at every stage of the customer journey .
Once your buyer persona enters the sales funnel, the purchasing process that will take them from potential customer to customer is of vital importance to qualify them and nurture them throughout the entire process.
You can get an idea of how to design a sales funnel with the following image. Hence the funnel shape, it is common to capture traffic by volume and try to push the different leads to the closing phase of the funnel .
The idea of a sales funnel is fairly widespread, the way we approach it has changed significantly over the years. While the details of the sales funnel can (and should) be different for each company or type of business , this basic structure will set the stage for the success of the marketing and sales strategy within the business in which you implement this type of strategy.
Top of the Funnel (TOFU).
At this stage of the sales funnel, you probably have a significant amount of leads and even traffic. Most of those leads won’t buy. Users know they have a potential problem , but they’re not quite sure how to solve it, so they’re doing research, and that’s when we give them the perfect piece of content.
Just like you don't want to propose on a first date, you don't want to move too quickly in the TOFU stage. If you bet too heavily on the first hand, you may find yourself without any takers right away.
At this stage, the potential customer is still trying to educate themselves and may not even know what your company does (and that's okay). Building trust with quality content to educate and inform will help keep them engaged with your business.
