We are literally talking about a completely virtual
Posted: Sat Apr 05, 2025 6:05 am
E-commerce marketing involves a series of techniques to improve your positioning on Google, increase your sales and attract more and more customers. But what techniques can we use to make all this happen? Is it worth investing heavily in marketing for an online store? When should you invest?
Having an e-commerce business is no easy task. store, something we are already used to, but that we have overlooked in some details during optimization periods. E-commerce has existed since the 90s, with Amazon being the first major representative of this type of store, founded in 1994.
Since then, both Amazon's focus and e-commerce have changed drastically. Today, Amazon has become a gigantic marketplace, while e-commerce in general has greatly improved its performance through inventory management tools, SEO , structural organization, visual structure, etc.
Therefore, it is essential that e-commerce marketing be studied in depth by anyone thinking of setting up their online store, regardless of its size. In this content, we have gathered the information that we believe to be the most important on the subject. Read on and find out more, let's go!
What is e-commerce marketing?
What is e-commerce marketing?
So, what is e-commerce marketing? As mentioned, it involves phone number list a series of techniques that aim to increase a brand's visibility on the web, improving engagement, conversion rate, website traffic, optimizing internal and structural processes, providing 360-degree marketing, among other objectives.
It is possible to do this through several tools available to webmasters, using SEO and integrated marketing techniques, such as:
Google Search Console: to check metrics, visits;
Google Analytics: has the same purpose as the internal one, but in a more general way in terms of the audience that visits your website;
Internal plugins: there are several internal tools on platforms such as WordPress + WooCommerce, Magento, Shopify, among others, that provide more reliable optimization of pages, products and content;
Social media integration : you can link all your social media to your e-commerce, giving you the chance to make purchases directly through Facebook or Instagram, for example;
Among several other tools.
In short, e-commerce marketing is definitely Inbound Marketing . This is marked by a new marketing approach, different from traditional marketing, in which the immersive web feature is the main one: the objective is to use all digital channel platforms and tools to increase your conversion .
Having an e-commerce business is no easy task. store, something we are already used to, but that we have overlooked in some details during optimization periods. E-commerce has existed since the 90s, with Amazon being the first major representative of this type of store, founded in 1994.
Since then, both Amazon's focus and e-commerce have changed drastically. Today, Amazon has become a gigantic marketplace, while e-commerce in general has greatly improved its performance through inventory management tools, SEO , structural organization, visual structure, etc.
Therefore, it is essential that e-commerce marketing be studied in depth by anyone thinking of setting up their online store, regardless of its size. In this content, we have gathered the information that we believe to be the most important on the subject. Read on and find out more, let's go!
What is e-commerce marketing?
What is e-commerce marketing?
So, what is e-commerce marketing? As mentioned, it involves phone number list a series of techniques that aim to increase a brand's visibility on the web, improving engagement, conversion rate, website traffic, optimizing internal and structural processes, providing 360-degree marketing, among other objectives.
It is possible to do this through several tools available to webmasters, using SEO and integrated marketing techniques, such as:
Google Search Console: to check metrics, visits;
Google Analytics: has the same purpose as the internal one, but in a more general way in terms of the audience that visits your website;
Internal plugins: there are several internal tools on platforms such as WordPress + WooCommerce, Magento, Shopify, among others, that provide more reliable optimization of pages, products and content;
Social media integration : you can link all your social media to your e-commerce, giving you the chance to make purchases directly through Facebook or Instagram, for example;
Among several other tools.
In short, e-commerce marketing is definitely Inbound Marketing . This is marked by a new marketing approach, different from traditional marketing, in which the immersive web feature is the main one: the objective is to use all digital channel platforms and tools to increase your conversion .