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Linkedin Live: How to connect with your professional audience with video?

Posted: Thu Dec 05, 2024 10:39 am
by chandonaraa405
LinkedIn has finally joined one of the most interesting trends in digital marketing in recent years: live videos.

Thanks to LinkedIn Live , users of this social network can organize events and share experiences through LinkedIn Live broadcasts, which is a fantastic opportunity to connect with your audience. We tell you everything you need to know about this video feature on LinkedIn.

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Linkedin Live: How to connect with your professional audience with video



What is LinkedIn Live?
LinkedIn Live is a new LinkedIn tool that allows you to broadcast live video and talk to your contacts and potential clients in real time. In short, it's all about using this popular feature to network and connect with professional audiences .

LinkedIn Live broadcasts are currently in beta, meaning they are not available to all users. If you want to go live with your account or Page, you need to request access to LinkedIn Live. Please note that not all requests are approved, and it may take some time for responses.



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In the image you can see the first live broadcast we did using LinkedIn Live on Cyberclick. After requesting access and being granted it, we organized a live event for David Tomás, the CEO and founder of Cyberclick, to answer questions live about digital marketing.

To determine whether you might be interested in requesting access , please consider the following LinkedIn Live usage rules:

Selling services or broadcasting excessively promotional content is not permitted.

Broadcasts should be of a certain length. If your content is less than 10-15 minutes long, it might be a better idea to upload a pre-recorded video.

Logos cannot be placed full screen, although a small logo in one corner is acceptable.

All content must be professionally-related and publicly visible.

Pre-recorded content cannot be broadcast; LinkedIn Live broadcasts must be real live events.

You can't talk about using LinkedIn on LinkedIn.