Optimization is something you need to do if you want to have a better chance of appearing in the top positions on Google .
And not only that, optimization is considerable for usability and user experience.
At Kiwop , we are SEO experts . Do you want us to tell you how to optimize your website and be the best in your sector?
Keep reading!
What is WordPress
WordPress is an open source content management system (CMS). It is a free tool, although you must pay for hosting and a domain name to make the website you create visible.
This tool has a large number of plugins and themes that allow the user to customize the appearance and functionality of the website and also have greater control over it.
Advantages of using WordPress
WordPress Themes
WordPress allows you to change the visual appearance of a website in just a few clicks , as it has many free themes.
These themes consist of templates for laying out content.
WordPess plugins
WordPress plugins extend the capabilities of WordPress with utilities like social sharing to visual editors for theme modifications.
The simplicity of WordPress
WordPress is characterized by being a very simple platform . Its main dashboard is very simple and, if you control the backend, you will be super productive.
WordPress Stability
WordPress has been around for 18 years and continues to evolve and update to remain one of the best content management systems on the Internet.
This stability will allow you to have a website for many years, and the only thing you have to do with it is update it at the same time as the software.
WordPress is free
WordPress is free, although the only things you need to pay for are the domain and hosting.
Everything else (themes, plugins...) can be purchased for free.
Have you already decided to use WordPress? Did you know that there is WordPress.com and WordPress.org ?
How to optimize a WordPress website
Optimizing and improving the speed of a WordPress page has a huge impact on the success of your website, as it affects everything: the experience, user retention, SEO positioning and sales.
Optimize WordPress speed.
Optimizing a WordPress page has a lot of impact.
Identify and prioritize speed issues
The first thing you need to do to optimize your page is to identify if you have any problems.
For this, there are pages like GTMetrix that allow you to perform an evaluation of your website and show you the problems in order of severity.
Optimize pages and content
To optimize your WordPress pages and content, follow these tips:
– Reduce the number of posts displayed on your home page
– Break up long posts on your main page
– Use static images and appropriate sizes
– Optimize images and their formats
– Enable cache
– Reduce the use of external sources
Optimize themes and plugins
To optimize your WordPress themes and plugins , avoid bloated themes, always use a WordPress theme when creating your website , and optimize it for mobile devices.
Additionally, it is important to keep plugins up to date and clean plugin options from the database.
Take advantage of your hosting features
Nowadays, hostings have great benefits that you can take advantage of, such as server caching, using the latest version of PHP and Opchache, and using SSL and HTTP/2.
Speed optimization is an ever-evolving aspect that needs to be kept up to date. Without optimization, you risk losing visitors, conversions, and damaging your brand and reputation.
Another crucial aspect is doing good SEO to get better results in search engine rankings. Read on to find out more.
At Kiwop we are experts in SEO and Web Devel laos telegram data opment . Contact us!
Tips for good SEO in WordPress
If there is one thing that is clear, it is that if we want to increase organic traffic to our website, we have to work on SEO positioning . Do you want to know how to do it? Read on to discover 8 tips for doing SEO in WordPress !
Install a good SEO plugin for WordPress
Installing an SEO plugin will help you optimize your content based on the keywords you choose.
One of the best plugins is Yoast SEO , it provides recommendations and suggestions to improve the quality of the content.
Search for relevant Keywords
Keywords are one of the most important aspects when defining your content marketing strategy.
These will help you reach potential customers ; you must determine which ones represent an opportunity and create content related to them.
Configure permalinks in WordPress
WordPress, by default, chooses a simple structure to produce URLs which are very unfriendly for SEO.
From the ''Settings'' – ''Permalinks'' section you can choose a type of link that offers more information.
Optimize images
Images are much more important than we give them credit for ! They can be the main reason why your website runs much slower.
Therefore, it is essential to take two aspects into account: the file name and the title and alt tags . In these, you must include the keywords you want to rank for.
Don't forget to optimize the SEO of your older blogs !
Improve the loading of your website
Your website's loading times play a crucial role in determining your position on Google.
If your website takes too long to load, you won't offer a good user experience, your website's statistics will drop, and Google will penalize you by lowering your search rankings.
Choose an SEO-optimized template
When creating your WordPress, choose a template that is SEO friendly.
These user-friendly templates have been designed with search engine ranking factors such as Google or Bing in mind, so they will help you improve your SEO.
The need for responsive design
Nowadays, the mobile phone is one of the main devices for accessing the Internet.
For this reason, Google has changed its modus operandi and is moving away from desktop versions, prioritizing small screens.
Go for a responsive design for WordPress.
Betting on a responsive design is essential.
Discover the importance of having a responsive website for your business .
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