We'll be introducing Watch to a limited group of people in the US and plan to bring the experience to more people soon. Likewise, we'll be opening up Shows to a limited group of creators and plan to roll out to all soon.
With around two billion active users, Facebook is the most used social media platform in the world. industry email list This makes Facebook Watch a serious threat to existing platforms such as YouTube, Netflix and TV. Facebook Watch is actually a combination of YouTube and Netflix. With the platform, Mark Zuckerberg wants to offer a combination of original content and user generated content .
Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. – Facebook
Facebook promises video creators 55 percent of mid-roll video ad revenue, the same percentage YouTube offers its creators. Facebook seems to be competing with YouTube and trying to attract big vloggers to its platform. YouTube has a big head start with experience in video marketing, but Facebook has a lot of money to make their new video tab successful. If Facebook succeeds, the company can earn a lot of extra money by using mid-roll ads/ad breaks in their videos. Of course, this also creates opportunities for marketers.
Facebook is not only a competitor for YouTube, but also for traditional television. Facebook wants to offer TV-worthy content. In the future, Facebook may also compete with Netflix by offering more premium content. For the time being, the service will be free to use. However, as a user, you will have to take into account advertisements while watching your videos, which Facebook will probably adjust very well to your preferences.
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