The idea is to trigger them to awaken emotions, which will attract customers and push them to start a decision-making process. For this reason, it is so important that you create a good trigger strategy to improve the effectiveness of your email campaigns.
TABLE OF CONTENTS
The potential of mental triggers for email marketing
A.- First impression
B.- Content that can be shared
C.- Incites action
Examples of mental triggers for email marketing
1.- Generate expectations in advance – Questex
2.- Awaken curiosity – TrustedHousesitters
3.- Tell an emotional sao tome and principe email list story – Help for Heroes
4.- Strengthen connections with customers – BBVA
5.- Apply the FOMO – Moosend
The potential of mental triggers for email marketing
Standing out on digital channels has become a challenge due to the high competition that exists in each one. Today, ideal users consume a large amount of content, which can generate a lot of noise. This is where the importance of mental triggers for email marketing stands out.
Keep in mind that mental triggers applied in email marketing campaigns can help you with the following:
A.- First impression
If there is one thing that happens in a matter of seconds, it is people's first impressions, and this applies to email marketing campaigns. An email has the ability to show the benefits that the consumer can obtain and guide them through the decision-making process.
But when working with mental triggers for email marketing, you must take into account both the rational and emotional aspects. Although it should be noted that emotions are usually the first and most important, since these are what drive the user to take action.
B.- Content that can be shared
Triggers are important for driving decision-making, but don't forget that content is king in any marketing strategy. It must have the ability to awaken different types of emotions in subscribers.
Consider that mental triggers can make your content shareable. Why is this? Because people tend to share things that make them feel something. So if your email has an emotional appeal, users will want to share it.
C.- Incites action
It's not just about getting users' attention and awakening their emotions, but also about inducing them to take the action you've established. It can be a call to action that invites them to subscribe, download a material, buy or share.
These buttons are what encourage consumers to take action and make decisions. So, if you're looking to get subscribers to take action, then you need to link the action to a mental trigger.
Examples of mental triggers for email marketing
Knowing the importance and how mental triggers for email marketing can benefit you, it's time to move on to the next stage. Now you need to know how you can apply them in your campaigns, and the best way to do that is by looking at some effective models:
