Guide to choosing the best influencer for your brand
Posted: Thu Apr 17, 2025 10:35 am
In today's post, we want to show you one of the biggest trends of 2022. A powerful tool for any brand, data-driven and a lever for growth within Marketing Departments. However, it's much more prevalent in B2C companies than in B2B ones. We're referring to Influencer Marketing or Influencer Marketing.
If we look closely, the words of the influencer ecosystem have inadvertently crept into our marketing vocabulary and our daily lives: haul, unboxing, road trip, streaming, swipe up, DIY, fee , etc. And, of course, the famous TikTokers, Instagrammers and YouTubers .
Although the RAE (Royal Spanish Academy) does not include the word “Influencer” nor accept it at the moment (something very honduras mobile database surprising. Well, actually, there is no digital nomenclature), the Word Observatory does include it: “ Influencer is an Anglicism used to refer to a person with the ability to influence others, mainly through social media.”
The power of the influencer in our digital society
According to Statista, in 2021, "influencers generated around €12 billion in advertising campaigns," a significant figure. And, according to Forbes magazine, "great influencer marketing content can change opinions, start conversations, increase brand loyalty, and generate more sales."
Likewise, in 2022, average influencer fees are expected to increase by 30% to 40% across most platforms.
Influencers know the power they wield and the influence they create around them. They've disrupted and fragmented the advertising business, especially due to the decline in TV, radio, and traditional media. They also know they can take brands to the next level. For years, they've been called the new Idols (*), and you know I'm not exaggerating. It's the emergence of a new industry that has seen a potential increase in revenue for brands, generating controversy, creating haters, and leaving no one indifferent.
An example of this controversy can be seen in the recent study presented by the AUC (Communication Users Association), where 85% of influencers' messages contain covert advertising.
Even so, to be able to control this advertising aspect, among other things, would require regulations, which currently do not exist. Currently, neither Spanish nor European Union legislation regulates influencer marketing. There is still a long way to go.
The figure of the influencer
The influencer technique in marketing has been used for years, but through famous people and celebrities at offline events. However, it was quite difficult to access these exclusive events and for customers or brand followers to feel a direct connection or connection with these celebrities.
The figure of the influencer or content creator has gained much more traction with the internet boom, and in recent years (including the pandemic), thanks to new digital influencers who create ultra-personalized and targeted content that is highly attractive to brands. Furthermore, it generates a much broader reach, real-time interactions with maximum immediacy, and provides data for decision-making.
Social media has empowered and facilitated the opportunity for many people to share their art and talent, and of course, has created this new professional sector: influencers.
The driving forces behind the influencer phenomenon in Spain, more than ten years ago, were bloggers through the legendary Fotolog : Aida Domènech (Dulceida), my admired international influencer and successful entrepreneur Gala González, and Pelayo Díaz. Fotolog, MySpace, and Blogspot were among the first platforms where digital creators could share content.
If we look closely, the words of the influencer ecosystem have inadvertently crept into our marketing vocabulary and our daily lives: haul, unboxing, road trip, streaming, swipe up, DIY, fee , etc. And, of course, the famous TikTokers, Instagrammers and YouTubers .
Although the RAE (Royal Spanish Academy) does not include the word “Influencer” nor accept it at the moment (something very honduras mobile database surprising. Well, actually, there is no digital nomenclature), the Word Observatory does include it: “ Influencer is an Anglicism used to refer to a person with the ability to influence others, mainly through social media.”
The power of the influencer in our digital society
According to Statista, in 2021, "influencers generated around €12 billion in advertising campaigns," a significant figure. And, according to Forbes magazine, "great influencer marketing content can change opinions, start conversations, increase brand loyalty, and generate more sales."
Likewise, in 2022, average influencer fees are expected to increase by 30% to 40% across most platforms.
Influencers know the power they wield and the influence they create around them. They've disrupted and fragmented the advertising business, especially due to the decline in TV, radio, and traditional media. They also know they can take brands to the next level. For years, they've been called the new Idols (*), and you know I'm not exaggerating. It's the emergence of a new industry that has seen a potential increase in revenue for brands, generating controversy, creating haters, and leaving no one indifferent.
An example of this controversy can be seen in the recent study presented by the AUC (Communication Users Association), where 85% of influencers' messages contain covert advertising.
Even so, to be able to control this advertising aspect, among other things, would require regulations, which currently do not exist. Currently, neither Spanish nor European Union legislation regulates influencer marketing. There is still a long way to go.
The figure of the influencer
The influencer technique in marketing has been used for years, but through famous people and celebrities at offline events. However, it was quite difficult to access these exclusive events and for customers or brand followers to feel a direct connection or connection with these celebrities.
The figure of the influencer or content creator has gained much more traction with the internet boom, and in recent years (including the pandemic), thanks to new digital influencers who create ultra-personalized and targeted content that is highly attractive to brands. Furthermore, it generates a much broader reach, real-time interactions with maximum immediacy, and provides data for decision-making.
Social media has empowered and facilitated the opportunity for many people to share their art and talent, and of course, has created this new professional sector: influencers.
The driving forces behind the influencer phenomenon in Spain, more than ten years ago, were bloggers through the legendary Fotolog : Aida Domènech (Dulceida), my admired international influencer and successful entrepreneur Gala González, and Pelayo Díaz. Fotolog, MySpace, and Blogspot were among the first platforms where digital creators could share content.