3 key ideas for digital event planning
Posted: Thu Apr 17, 2025 10:37 am
When the pandemic began, many thought online events would be temporary and that we would return to in-person events when it was all over, but some organizations and brands have opted to stay on screen after seeing its many benefits.
Of course, many events are starting to return to in-person operations, but abandoning the online strategy is no longer a factor in the equation, given the obvious, invaluable data it provides.
This has meant a major change for digital events. Event organizers and marketers have had to quickly shift their focus to reinterpret the values of events. In the technological wave that has brought this impact at all levels, we can now, and should, stay up-to-date with the resources these new formats require and, very importantly, obtain a wealth of quantifiable data.
Below, we list the three main elements a marketer should consider for their digital event:
1. Content is magic
Consider the different significant reasons why someone would attend an in-person event versus a digital one. 39% of potential attendees paraguay mobile database attend in-person events to build and nurture professional relationships. The top reasons why someone attends a virtual event are primarily to learn about a product or service or to advance their professional development.
For virtual event attendees, networking is n't as important, making it clear that the most important priority for a non-face-to-face event is the content . Therefore, it's essential to remember that quality programming must be designed, crafted, and executed with excellence, leaving aside elements that don't contribute anything.
It's also clear from our experience that short events generate greater engagement. In the world of virtual events, potential attendees prefer a one-day event where they can focus their attention and with engaging, relevant content. With the minimal cost involved and the advantage of connecting from anywhere, we eliminate the "rush" of leaving an event early, and it's becoming increasingly common to participate only during the content that's truly engaging. This is where organizers need to think very carefully about the content they present to ensure it's high-quality, relevant, and generates a sense of total interest for their audience.
2. New ways to measure engagement during digital events
Previously, when the only way to attend an event was in person, engagement could be measured primarily by counting the people who attended the session or by tracking business opportunities resulting from a direct encounter.
This isn't the case with virtual events. Thanks to videos, we have a multitude of tools to measure behavioral data obtained during sessions, making it possible to collect a valuable amount of data that is golden for marketers.
Registering attendees doesn't mean much, but actually attending means they're more likely to return to future events and become paying customers. Typically, when measuring numbers for our events, the biggest drop-off in the graph comes in the path (funnel ) between event registration and attendance, while it's lowest between participation and engagement rate.
Of course, it's good to know why someone decided to drop out of a session at a certain point, but for the same reasons, it's also very interesting to know why someone devoured the event until the very last moment. To do this, you need to ask attendees why they were so enthusiastic about the event and what the highlights were. With this data, we can design the next event to increase attendance, engagement , and keep attendees coming back for more.
Ultimately, the data from a virtual event is richer and provides much more valuable insights than those obtained from an in-person event, with more than a quarter of organizations seeing increased ROI and engagement with an online format.
Of course, many events are starting to return to in-person operations, but abandoning the online strategy is no longer a factor in the equation, given the obvious, invaluable data it provides.
This has meant a major change for digital events. Event organizers and marketers have had to quickly shift their focus to reinterpret the values of events. In the technological wave that has brought this impact at all levels, we can now, and should, stay up-to-date with the resources these new formats require and, very importantly, obtain a wealth of quantifiable data.
Below, we list the three main elements a marketer should consider for their digital event:
1. Content is magic
Consider the different significant reasons why someone would attend an in-person event versus a digital one. 39% of potential attendees paraguay mobile database attend in-person events to build and nurture professional relationships. The top reasons why someone attends a virtual event are primarily to learn about a product or service or to advance their professional development.
For virtual event attendees, networking is n't as important, making it clear that the most important priority for a non-face-to-face event is the content . Therefore, it's essential to remember that quality programming must be designed, crafted, and executed with excellence, leaving aside elements that don't contribute anything.
It's also clear from our experience that short events generate greater engagement. In the world of virtual events, potential attendees prefer a one-day event where they can focus their attention and with engaging, relevant content. With the minimal cost involved and the advantage of connecting from anywhere, we eliminate the "rush" of leaving an event early, and it's becoming increasingly common to participate only during the content that's truly engaging. This is where organizers need to think very carefully about the content they present to ensure it's high-quality, relevant, and generates a sense of total interest for their audience.
2. New ways to measure engagement during digital events
Previously, when the only way to attend an event was in person, engagement could be measured primarily by counting the people who attended the session or by tracking business opportunities resulting from a direct encounter.
This isn't the case with virtual events. Thanks to videos, we have a multitude of tools to measure behavioral data obtained during sessions, making it possible to collect a valuable amount of data that is golden for marketers.
Registering attendees doesn't mean much, but actually attending means they're more likely to return to future events and become paying customers. Typically, when measuring numbers for our events, the biggest drop-off in the graph comes in the path (funnel ) between event registration and attendance, while it's lowest between participation and engagement rate.
Of course, it's good to know why someone decided to drop out of a session at a certain point, but for the same reasons, it's also very interesting to know why someone devoured the event until the very last moment. To do this, you need to ask attendees why they were so enthusiastic about the event and what the highlights were. With this data, we can design the next event to increase attendance, engagement , and keep attendees coming back for more.
Ultimately, the data from a virtual event is richer and provides much more valuable insights than those obtained from an in-person event, with more than a quarter of organizations seeing increased ROI and engagement with an online format.