Tips to discover what is at the center of your personal branding strategy
Posted: Thu Apr 17, 2025 10:45 am
My main goal is for you to know how to detect or identify where the core of your personal branding strategy lies. To begin, we need to put this into context.
By now, we all know that the first thing to do when we decide to get started on our personal brand is to do an introspective study: of my real self and how I project it.
Personal branding isn't just about the professional dimension. As multidimensional beings, we have several dimensions in this reality:
Personal dimension – partner, family, friends.
Public dimension – profession, work, social.
It's simply a matter of knowing whether I'm consistent with what I think, say, and do. It's also a matter of whether I'm projecting what I really panama mobile database want to project. The focus is on you, not on the desire for what I want to project, because if I focus on what I desire, I run the risk of creating a persona.
SWOT Analysis
The first thing I suggest is to do an introspection through an internal analysis and, later, an external analysis:
Examine your existing brand.
Identify your niche market.
Examine the branding of those in your niche.
Recognize the existing references in your market niche.
Establish the target group – buyer persona – ideal client.
Once we have all the information, we can set the main objectives or general goals.
When we focus on more specific objectives, that is, when we define the actions, we'll move on to creating the strategy we'll follow. Always taking into account all the variables studied and the data collected up to that point. The strategy is the sum of the defined actions you'll implement to achieve a specific objective. Each of the actions will be the steps to implement the strategy and thus achieve the desired objective.
Objective, strategy and actions
Every action must contain a mini-marketing plan:
Approach.
Definition of specific objectives.
Budget.
Actions.
Execution.
Control or measurement of results.
The center of a personal branding strategy
To detect where others focus their personal branding strategy, we only need to OBSERVE.
There's no right or wrong with personal branding, especially if we don't know the goals and resources available to a specific personal brand.
The first thing we do is Google the person's name or the name of the project. We'll find the first results in:
Web page
Social networks
News in digital media or in digitalized offline media.
Being present on the Internet, regardless of the focus of your strategy, entails a series of pros and cons:
Common points in favor:
Provides identity on the Internet.
It gives more or less visibility.
It has 24-hour accessibility.
You can sell your products or services.
You access customer reviews and comments.
Improve the image.
Improves communication.
Create communities.
Common points against:
It takes time and planning.
Sometimes specialized personnel are needed.
The results are long-term.
A security and privacy protocol is required.
A plan must be prepared for a possible crisis or troll attack.
There is a risk of damaging your image.
By now, we all know that the first thing to do when we decide to get started on our personal brand is to do an introspective study: of my real self and how I project it.
Personal branding isn't just about the professional dimension. As multidimensional beings, we have several dimensions in this reality:
Personal dimension – partner, family, friends.
Public dimension – profession, work, social.
It's simply a matter of knowing whether I'm consistent with what I think, say, and do. It's also a matter of whether I'm projecting what I really panama mobile database want to project. The focus is on you, not on the desire for what I want to project, because if I focus on what I desire, I run the risk of creating a persona.
SWOT Analysis
The first thing I suggest is to do an introspection through an internal analysis and, later, an external analysis:
Examine your existing brand.
Identify your niche market.
Examine the branding of those in your niche.
Recognize the existing references in your market niche.
Establish the target group – buyer persona – ideal client.
Once we have all the information, we can set the main objectives or general goals.
When we focus on more specific objectives, that is, when we define the actions, we'll move on to creating the strategy we'll follow. Always taking into account all the variables studied and the data collected up to that point. The strategy is the sum of the defined actions you'll implement to achieve a specific objective. Each of the actions will be the steps to implement the strategy and thus achieve the desired objective.
Objective, strategy and actions
Every action must contain a mini-marketing plan:
Approach.
Definition of specific objectives.
Budget.
Actions.
Execution.
Control or measurement of results.
The center of a personal branding strategy
To detect where others focus their personal branding strategy, we only need to OBSERVE.
There's no right or wrong with personal branding, especially if we don't know the goals and resources available to a specific personal brand.
The first thing we do is Google the person's name or the name of the project. We'll find the first results in:
Web page
Social networks
News in digital media or in digitalized offline media.
Being present on the Internet, regardless of the focus of your strategy, entails a series of pros and cons:
Common points in favor:
Provides identity on the Internet.
It gives more or less visibility.
It has 24-hour accessibility.
You can sell your products or services.
You access customer reviews and comments.
Improve the image.
Improves communication.
Create communities.
Common points against:
It takes time and planning.
Sometimes specialized personnel are needed.
The results are long-term.
A security and privacy protocol is required.
A plan must be prepared for a possible crisis or troll attack.
There is a risk of damaging your image.