Mireia Gamell, Head of Digital Marketing at Munich Group
Posted: Thu Apr 17, 2025 10:50 am
From a very young age, I said I wanted to be a journalist, but I actually liked creative writing and inventing stories much more. I also paid close attention to advertisements. In fact, as an anecdote, I have some "advertising letters" saved that I used to write while playing when I was about 8 or 9 years old.
When choosing what to study, I was also drawn to the business world and also to human and social knowledge (sociology, psychology, etc.).
I chose Advertising and Public Relations because I thought I could focus my career on something related to creativity, and because it had a range of subjects that seemed very interesting and aligned with my interests.
Early in your career, you belize mobile phone numbers database focused heavily on working as an account executive at Gallina Blanca and Contrapunto. What did you learn during these periods, and what were your responsibilities?
At Gallina Blanca, I worked as an intern for a year in the Food Service marketing department (HORECA channel). It was a very rewarding experience and one where I learned a lot.
The internships were more focused on business students, so I learned concepts I hadn't worked with in my studies, giving me a different perspective on marketing than the one I was studying.
When I finished my degree, I worked briefly at a small agency, and then I had the opportunity to join the accounts department at Orbital (which merged with Contrapunto a few months later).
Joining Contrapunto marked a turning point in my career, as it was there that I began learning and working in digital marketing, becoming one of the pioneering agencies to do so.
There I worked primarily as an account executive, managing SKODA's digital and relationship marketing. It was a very intense but deeply fruitful and enriching time.
Afterwards, you started working for Archibald Ingall Stretton as an Account Director. How did this opportunity come about? How did your profile evolve?
After almost 3 years at Contrapunto, I felt I needed a change of direction, and I was hired at Archibald Ingall Stretton as an account director.
Being able to take on greater responsibility in decision-making, developing new business projects, leading a team of several people... allowed me to develop leadership skills at a fairly young age.
A few months later, you started working at Grupo Distribución LBPF as Head of Marketing and E-Commerce. What was it like to make this leap? What roles did you have?
My time at the HAVAS Group's creative agency (Archibald Ingall Stretton) gave me the confidence to focus my career on marketing in a company, leaving the agency stage behind. When the opportunity to work at La Balear (LBPF Distribution Group) came up, I decided to give that change a try. It was a family business that didn't have a marketing department and had no digital presence.
But they had more than 70 perfume and drugstore outlets and a corporate image makeover project. It was a huge challenge.
For eight years, I've been working on more strategic topics, such as corporate image/direction change, marketing digitalization, the creation of a loyalty system, and the launch of an e-commerce business. I've also worked on more tactical issues such as communicating promotions and offers, performance campaigns, point-of-sale communication materials, and more.
When choosing what to study, I was also drawn to the business world and also to human and social knowledge (sociology, psychology, etc.).
I chose Advertising and Public Relations because I thought I could focus my career on something related to creativity, and because it had a range of subjects that seemed very interesting and aligned with my interests.
Early in your career, you belize mobile phone numbers database focused heavily on working as an account executive at Gallina Blanca and Contrapunto. What did you learn during these periods, and what were your responsibilities?
At Gallina Blanca, I worked as an intern for a year in the Food Service marketing department (HORECA channel). It was a very rewarding experience and one where I learned a lot.
The internships were more focused on business students, so I learned concepts I hadn't worked with in my studies, giving me a different perspective on marketing than the one I was studying.
When I finished my degree, I worked briefly at a small agency, and then I had the opportunity to join the accounts department at Orbital (which merged with Contrapunto a few months later).
Joining Contrapunto marked a turning point in my career, as it was there that I began learning and working in digital marketing, becoming one of the pioneering agencies to do so.
There I worked primarily as an account executive, managing SKODA's digital and relationship marketing. It was a very intense but deeply fruitful and enriching time.
Afterwards, you started working for Archibald Ingall Stretton as an Account Director. How did this opportunity come about? How did your profile evolve?
After almost 3 years at Contrapunto, I felt I needed a change of direction, and I was hired at Archibald Ingall Stretton as an account director.
Being able to take on greater responsibility in decision-making, developing new business projects, leading a team of several people... allowed me to develop leadership skills at a fairly young age.
A few months later, you started working at Grupo Distribución LBPF as Head of Marketing and E-Commerce. What was it like to make this leap? What roles did you have?
My time at the HAVAS Group's creative agency (Archibald Ingall Stretton) gave me the confidence to focus my career on marketing in a company, leaving the agency stage behind. When the opportunity to work at La Balear (LBPF Distribution Group) came up, I decided to give that change a try. It was a family business that didn't have a marketing department and had no digital presence.
But they had more than 70 perfume and drugstore outlets and a corporate image makeover project. It was a huge challenge.
For eight years, I've been working on more strategic topics, such as corporate image/direction change, marketing digitalization, the creation of a loyalty system, and the launch of an e-commerce business. I've also worked on more tactical issues such as communicating promotions and offers, performance campaigns, point-of-sale communication materials, and more.