How to make your digital event a success with LinkedIn's new feature
Posted: Thu Apr 17, 2025 10:51 am
Why are digital events worthwhile on LinkedIn? LinkedIn is a social network with around 15 million users in Spain. This way, professionals and companies from different sectors create a kaleidoscope of opportunities for digital events to reach their maximum potential.
So much so that LinkedIn has chosen Spain as a benchmark for digital events. In fact, one in five events achieved their objectives with a high success rate.
How do we measure the performance of a digital event?
While it's true that countries like Germany and France measure event performance by focusing on attendance or the number of attendees, Spanish companies value:
Creating a bond with the bahamas mobile database customer-assistant, that is, generating a lasting relationship based on a high level of engagement.
Leads generated through commercial prospecting .
In fact, the great challenge for any digital event is to work carefully and equitably before, during, and after the event. To achieve this, it is imperative to:
The training and specialization of professionals who master the tools that enable the digitalization of an event.
Proper feedback and convergence between in-person and online, and vice versa.
Be aware that digital events work effectively at the top of the funnel.
What is LinkedIn Events and how to integrate it into your digital event
People attend events with the primary goal of networking. However, contrary to popular belief, one of the most common problems with a digital event is establishing initial contact between attendees or even the speakers themselves.
LinkedIn was fully aware of this situation and thus shaped the LinkedIn Events platform, which offers the following advantages:
It's highly customizable. You can define your event using LinkedIn Live or an external platform, and you can also choose different configurations depending on your needs.
It's professional. LinkedIn is the go-to platform for professionals, so if you're planning a B2B event, LinkedIn Events is a safe bet for reaching the audience you're looking for.
It focuses on the before, during, and after stages of the event. It offers free tools to manage the three phases of a digital event, both paid and organic. It also allows you to generate leads.
It enables event analysis. You have analytics tools to measure the event's performance after the event: what happened, how it performed in terms of attendance, who attended, what the most hyped moment was, etc.
Types of events on LinkedIn Events
There are two types of events on LinkedIn Events depending on the organizer :
Professional Host . Any professional on LinkedIn can host their event from their personal profile, without needing a Company Page.
Company Host . A Company Page administrator can organize an event and link that event to their Company Page. This way, traffic can be driven from followers to the event page, and vice versa.
While LinkedIn offers private, invitation-only events, accessible via a link and hidden from others, we'll focus on public events throughout this article .
Those events that LinkedIn audiences can find. This is intrinsically related to SEO and effective keyword selection , not only in the event name but also in all the content you generate if you want your audience to find you.
Events that anyone with the URL can attend. This allows anyone (besides speakers and administrators) to share the event or invite their contacts to attend.
Events that attendees can join without any approval from the organizer.
Events whose member attendance is visible to their entire first-degree network. This means that every time you recruit an attendee, their entire first-degree network sees that they're attending your event, which translates into high impact and high visibility for your event.
However, it's worth noting that once the organizer creates the event, they will no longer be able to change the privacy settings from public to private (or vice versa), nor will they be able to change any other settings.
From this step, LinkedIn offers us two main types of events depending on the broadcast:
Live on LinkedIn. Both professional profiles and company pages can host a Live event through a LinkedIn event page , but they require LinkedIn approval to do so. If you want to streamline the approval process, you should access LinkedIn Live through one of LinkedIn's broadcasting tools .
External tools such as Zoom, YouTube Live, Facebook Live, etc. You can directly link to any of these tools or the event registration page if it's external. However, unlike Live on LinkedIn, attendees won't be notified when you go live.
So much so that LinkedIn has chosen Spain as a benchmark for digital events. In fact, one in five events achieved their objectives with a high success rate.
How do we measure the performance of a digital event?
While it's true that countries like Germany and France measure event performance by focusing on attendance or the number of attendees, Spanish companies value:
Creating a bond with the bahamas mobile database customer-assistant, that is, generating a lasting relationship based on a high level of engagement.
Leads generated through commercial prospecting .
In fact, the great challenge for any digital event is to work carefully and equitably before, during, and after the event. To achieve this, it is imperative to:
The training and specialization of professionals who master the tools that enable the digitalization of an event.
Proper feedback and convergence between in-person and online, and vice versa.
Be aware that digital events work effectively at the top of the funnel.
What is LinkedIn Events and how to integrate it into your digital event
People attend events with the primary goal of networking. However, contrary to popular belief, one of the most common problems with a digital event is establishing initial contact between attendees or even the speakers themselves.
LinkedIn was fully aware of this situation and thus shaped the LinkedIn Events platform, which offers the following advantages:
It's highly customizable. You can define your event using LinkedIn Live or an external platform, and you can also choose different configurations depending on your needs.
It's professional. LinkedIn is the go-to platform for professionals, so if you're planning a B2B event, LinkedIn Events is a safe bet for reaching the audience you're looking for.
It focuses on the before, during, and after stages of the event. It offers free tools to manage the three phases of a digital event, both paid and organic. It also allows you to generate leads.
It enables event analysis. You have analytics tools to measure the event's performance after the event: what happened, how it performed in terms of attendance, who attended, what the most hyped moment was, etc.
Types of events on LinkedIn Events
There are two types of events on LinkedIn Events depending on the organizer :
Professional Host . Any professional on LinkedIn can host their event from their personal profile, without needing a Company Page.
Company Host . A Company Page administrator can organize an event and link that event to their Company Page. This way, traffic can be driven from followers to the event page, and vice versa.
While LinkedIn offers private, invitation-only events, accessible via a link and hidden from others, we'll focus on public events throughout this article .
Those events that LinkedIn audiences can find. This is intrinsically related to SEO and effective keyword selection , not only in the event name but also in all the content you generate if you want your audience to find you.
Events that anyone with the URL can attend. This allows anyone (besides speakers and administrators) to share the event or invite their contacts to attend.
Events that attendees can join without any approval from the organizer.
Events whose member attendance is visible to their entire first-degree network. This means that every time you recruit an attendee, their entire first-degree network sees that they're attending your event, which translates into high impact and high visibility for your event.
However, it's worth noting that once the organizer creates the event, they will no longer be able to change the privacy settings from public to private (or vice versa), nor will they be able to change any other settings.
From this step, LinkedIn offers us two main types of events depending on the broadcast:
Live on LinkedIn. Both professional profiles and company pages can host a Live event through a LinkedIn event page , but they require LinkedIn approval to do so. If you want to streamline the approval process, you should access LinkedIn Live through one of LinkedIn's broadcasting tools .
External tools such as Zoom, YouTube Live, Facebook Live, etc. You can directly link to any of these tools or the event registration page if it's external. However, unlike Live on LinkedIn, attendees won't be notified when you go live.