May 25, 2022
Creating SEM campaigns for your company is one of the best decisions you can make.
And creating successful SEM campaigns should be your ultimate goal to achieve the best results.
At Kiwop , we want your business to be a future-proof business. That's why we recommend that you continue reading this article with everything you need to know to create a successful SEM campaign .
What are you waiting for?
What is SEM
SEM or Search Engine Marketing is a type of advertising adapted to search engines. This means that your campaigns appear in search engines like Google, and in a very privileged position, since they appear even before organic results.
Does this mean that SEO and SEM are the same? No, but they are similar. While SEO encompasses a series of techniques with the aim of achieving the top positions in the search engine organically, without paying, and in the long term, through SEM you appear as long as you invest.
They also work in different ways, and SEM campaigns , although they are also activated through keywords, require bidding strategies, a variety of copies, extensions and even creatives to get that click from the user.
Google Ads: the main SEM tool
And you might be wondering, if there are several search engines, are there also several tools? Yes, but the best known and the one that provides the best results is Google Ads , since Google is the most used search engine globally.
The great advantage of Google Ads , apart from appearing in the top positions on Google, is that it not only focuses on campaigns that are activated by keywords, but also offers a wide range of possibilities to reach all types of audiences, work on creativity and be able to incorporate as much information as possible.
If you are interested in learning more about Google Ads, don't miss the 5 secrets you don't know about SEM .
Google Ads SEM platform
Google Ads is the main tool for working on SEM
Tips for creating a successful SEM campaign
Develop a keyword strategy
Creating a search campaign on Go malaysia telegram data ogle Ads doesn't mean you just pick keywords for the sake of it. Ideally, you should create a keyword strategy and analyze searches, bids, and seasonality of those keywords that are interesting for your business.
And above all, don't just choose the ones you want to appear for, block or restrict those keywords you never want to appear for.
Be creative
If you work in digital marketing, you already know that this point is essential. And not only in terms of design creativity, which is also important in campaigns such as Display . We are talking about being creative in general, with fresh ideas that innovate and go beyond what the competition does.
Choosing the right extensions
Another of the great advantages of Google Ads, extensions! We can assure you that they are one of our favorite features. They allow you to add that extra information that you have not been able to include in your ad, incorporate extensions of offers, prices, locations, phone number ... and all of this can generate leads!
What are extensions in Google Ads?
Example of an ad with Extensions
Know your company well…
A beginner's mistake that many people make without knowing it is not knowing the company they work for well! Not only its history, but also the objectives it seeks, the brand identity or the target audience , among many other things.
And perform benchmarking to know the competition
And just as knowing your brand or company is important, so is knowing your competition . What they do, how, when and why. The latter is very journalistic, but equally vital for digital marketing.
By knowing your competition, you can choose what works and improve, or avoid, what doesn't work for them. Always applying it to your case.
Working on remarketing campaigns
Remarketing is an essential part of advertising . Beyond targeting your target audience, we are talking about continuing with fully personalized messages and CTAs to users who already know you, have interacted with your website but have not yet decided to buy.
Reminding them of your brand values and the products they were interested in is a great way to leverage leads.
Create your successful SEM campaign
After all these tips for your SEM campaigns , now it's your turn.
If you need help or would like us to answer any questions related to your business, we will be happy to do so.
Contact us or follow us on Instagram for more information on digital marketing.
