CEO and Project Manager
May 26, 2020
Whether you are managing a small accommodation or a hotel chain, it is always a good time to analyze and rethink the digital marketing strategy. The current situation is ideal to reactivate different actions that position us on security, flexible promotions and products that adapt to the de-escalation situation proposed by the government. From this modest article we give you some practical advice to reactivate your business through digital marketing.
Demand within any market changes kazakhstan email address regularly, and new tools are often created to help businesses create connections with travelers. In the wake of any crisis situation, the digital marketing strategies of any tourism business are affected. This makes marketing managers of accommodations or tourism businesses wonder what the best decisions are, whether it is necessary to make investments or if it is best to wait and see what the rest does.
At Asiri Marketing, the first thing we recommend is that you analyze and understand the situation of your audience. What type of traveler or buyer persona do you hope to attract? For example, marketing accommodation to international travelers requires a different strategy than focusing on locals. (Even more so now that the situation is adapting to a complex situation of border opening). Knowing who you are targeting will help you allocate resources and focus your business's digital marketing strategy more precisely.
Developing viable marketing strategies for accommodations is now and always a challenge. However, we are optimistic and we propose some basic actions that we usually work with our clients on.
