In 2018, instant messaging apps will represent 75% of mobile messaging traffic
Posted: Sat Dec 07, 2024 3:19 am
Mobile instant messaging services have radically changed the way people communicate today. In addition to their social impact, the apps that provide these services have established themselves as one of the most profitable sources of revenue in the mobile universe. The following is a summary of the exclusive report that Neomobile has prepared on the current state of instant messaging services and the trends that are defining the development of these apps around the world, particularly in Spain and Latin America.
According to a study by Analysys Mason, more than half of smartphone users in the world actively use instant messaging apps. In addition to this, the volume of messages coming from these austria email address applications has already surpassed the volume of traditional SMS text messages. Similarly, a study by Juniper Research has indicated that in 2018 instant messaging apps will account for 75% of all mobile messaging traffic. This prediction also estimates that by then the instant messaging market will reach a value of 3 billion dollars.
While WhatsApp remains the leading player in instant messaging services, competition in the sector is intense. WeChat and Line, for example, are expanding their focus beyond Asian markets with aggressive advertising campaigns in Europe and Latin America. Similarly, Kakao Talk, the leader in instant messaging in Korea, is keen to consolidate its position in the local market through the development of m-commerce products and mobile games. Along the same lines, Rakuten hopes to consolidate Viber as an important extension of its e-commerce business.
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This is largely due to the vast commercial potential of instant messaging apps. WeChat users, for example, can book taxis, top up their phone credit and carry out complex transactions such as investing in financial products. Similarly, the Thai version of Line has launched a successful flash sale of beauty products, attracting the interest of millions of users in that country – a type of initiative that clearly demonstrates the potential of instant messaging apps as distribution channels.
According to the General Media Study (EGM) , instant messaging has surpassed email for the first time in Spain. Similarly, a study by the virtual operator MásMóvil has established that mobile Internet consumption in Spain has grown by 20% over the last year. “The trend to increasingly use the Internet and with it instant messaging applications instead of calling is already a reality,” says Jaume Montané, co-founder of the Monsan Group.
According to a study by Analysys Mason, more than half of smartphone users in the world actively use instant messaging apps. In addition to this, the volume of messages coming from these austria email address applications has already surpassed the volume of traditional SMS text messages. Similarly, a study by Juniper Research has indicated that in 2018 instant messaging apps will account for 75% of all mobile messaging traffic. This prediction also estimates that by then the instant messaging market will reach a value of 3 billion dollars.
While WhatsApp remains the leading player in instant messaging services, competition in the sector is intense. WeChat and Line, for example, are expanding their focus beyond Asian markets with aggressive advertising campaigns in Europe and Latin America. Similarly, Kakao Talk, the leader in instant messaging in Korea, is keen to consolidate its position in the local market through the development of m-commerce products and mobile games. Along the same lines, Rakuten hopes to consolidate Viber as an important extension of its e-commerce business.
You may also be interested in: New rules of the game for brands and companies on social networks marked by advertising
This is largely due to the vast commercial potential of instant messaging apps. WeChat users, for example, can book taxis, top up their phone credit and carry out complex transactions such as investing in financial products. Similarly, the Thai version of Line has launched a successful flash sale of beauty products, attracting the interest of millions of users in that country – a type of initiative that clearly demonstrates the potential of instant messaging apps as distribution channels.
According to the General Media Study (EGM) , instant messaging has surpassed email for the first time in Spain. Similarly, a study by the virtual operator MásMóvil has established that mobile Internet consumption in Spain has grown by 20% over the last year. “The trend to increasingly use the Internet and with it instant messaging applications instead of calling is already a reality,” says Jaume Montané, co-founder of the Monsan Group.