What is Off-Page SEO and what can it bring to your business?
Posted: Sat Dec 07, 2024 3:21 am
Renzo Salvador
Wordpress & SEO Manager
April 4, 2020
Off-page SEO is the implementation of a series of techniques focused on obtaining external links that point to our website to improve its organic positioning in Google and other search engines.
On-Page SEO and Off-Page SEO have the same objective, which is none other than to improve the position of our page in the search results. When we plan SEO we must understand the sum of both and when you dig a little deeper you will see that it really makes sense that there are internal and external factors to improve the position in Google.
As we mentioned before, off-page SEO is kenya email list characterized by carrying out actions outside of our page , unlike on-page SEO, which consists of optimizing the internal elements of the website: structure, improving texts, use of keywords, etc.
Relationship between off-page SEO and Page Rank
The way off-page SEO improves our organic positioning is by raising our Page Rank score . To put it simply, Page Rank is a ranking system developed by Google to measure the “Authority” of a web page, based on the quantity and “quality” of the links that point to it.
Page Rank takes into account various factors, including the number of visits, the quality of the content and also the quantity and quality of links pointing to our website ( Backlinks ) . And it is precisely at this last point where off-page SEO techniques come into play.
Recommendations for working on Off Page SEO
There are various actions to obtain links to our page and, in this way, improve the Page Rank and the authority of our website:
– Create a quality blog and update it with the best content. This is, without a doubt, the first and most important action, since if we do not have value-added content that is frequently updated , we will not be able to attract traffic and, much less, generate interest in websites so that they link to us.
– Use content aggregators. Prestigious content platforms such as .dash.com can help us distribute our articles, give them more visibility and prestige and gradually gain links.
– Take advantage of the power of viralization on social networks . Another effective action is to create communities on Facebook, Twitter and other platforms. Of course, it is important to use the networks based on a strategy, seeking the active participation of users , without it becoming a spam channel that can be penalized by Google.
Wordpress & SEO Manager
April 4, 2020
Off-page SEO is the implementation of a series of techniques focused on obtaining external links that point to our website to improve its organic positioning in Google and other search engines.
On-Page SEO and Off-Page SEO have the same objective, which is none other than to improve the position of our page in the search results. When we plan SEO we must understand the sum of both and when you dig a little deeper you will see that it really makes sense that there are internal and external factors to improve the position in Google.
As we mentioned before, off-page SEO is kenya email list characterized by carrying out actions outside of our page , unlike on-page SEO, which consists of optimizing the internal elements of the website: structure, improving texts, use of keywords, etc.
Relationship between off-page SEO and Page Rank
The way off-page SEO improves our organic positioning is by raising our Page Rank score . To put it simply, Page Rank is a ranking system developed by Google to measure the “Authority” of a web page, based on the quantity and “quality” of the links that point to it.
Page Rank takes into account various factors, including the number of visits, the quality of the content and also the quantity and quality of links pointing to our website ( Backlinks ) . And it is precisely at this last point where off-page SEO techniques come into play.
Recommendations for working on Off Page SEO
There are various actions to obtain links to our page and, in this way, improve the Page Rank and the authority of our website:
– Create a quality blog and update it with the best content. This is, without a doubt, the first and most important action, since if we do not have value-added content that is frequently updated , we will not be able to attract traffic and, much less, generate interest in websites so that they link to us.
– Use content aggregators. Prestigious content platforms such as .dash.com can help us distribute our articles, give them more visibility and prestige and gradually gain links.
– Take advantage of the power of viralization on social networks . Another effective action is to create communities on Facebook, Twitter and other platforms. Of course, it is important to use the networks based on a strategy, seeking the active participation of users , without it becoming a spam channel that can be penalized by Google.