Based on this, we believe we have enough confidence and security to propose some of the factors that the camping sector
Posted: Sat Dec 07, 2024 3:26 am
How to improve the Marketing Strategy in Campsites?
Andres Romero
CEO and Project Manager
March 5, 2020
We are aware of the possibilities of camping, the path it is taking and what some of the factors for improvement could be. At Asiri Marketing we analyse some actions to boost marketing in campsites and we encourage all their owners to continue improving from the illusion of a close, honest and environmentally responsible lifestyle.
At Asiri Marketing we are committed to optimising the distribution of our clients, working hand in hand with trusted partners and adapting to the situation of our clients. The camping sector has a special meaning for us, both because of the very special relationship that unites us with Campingred , the experience that part of our team has in Campings and because of the philosophy of the camping sector that fits perfectly with that of our own agency .
Table of Contents [ Hide ]
1 Figures on the situation of camping in Spain
2 Tips to Strengthen the Marketing Strategy in Campsites
2.1 – Diversification of demand through new market segments.
2.2 – Take care of the details of the product.
2.3 – Professionalization of Wi-Fi connectivity in the facilities.
2.4 – Content strategy optimized to meet camper needs.
2.5 – Loyalty programs that connect with the value chain of the camping traveler.
2.6 – Working with dynamic pricing under Revenue Management strategies.
2.7 – Distribution to new list of kenya consumer email markets through presence on OTAs and metasearch engines.
2.8 – Work on our camper database to get the most out of it.
2.9 – Connect with concepts of healthy living or tradition through the camping model.
2.10 – Work on spontaneous, casual and human connections through social networks.
2.11 – Improvement of the booking engine adapted to the characteristics of the Camping model.
2.12 – Market from the perspective of experience and not from the concept of “accommodation”.
Figures on the situation of camping in Spain
Just by taking a look at the evolution of the number of camping customers in our country over the last 10 years we can get an idea of the technological and commercial progression that the camping sector must assume. According to data collected from the Statista portal, the evolution of camping in our country follows an interesting progression adding campers:
Based on INE data from 2018 ( National Institute of Statistics ) on the results of overnight stays with other accommodation models, in a scenario of improvement and optimization of occupancy. Here are the INE data so you can see the relationship with respect to other accommodation models and the number of overnight stays:
Andres Romero
CEO and Project Manager
March 5, 2020
We are aware of the possibilities of camping, the path it is taking and what some of the factors for improvement could be. At Asiri Marketing we analyse some actions to boost marketing in campsites and we encourage all their owners to continue improving from the illusion of a close, honest and environmentally responsible lifestyle.
At Asiri Marketing we are committed to optimising the distribution of our clients, working hand in hand with trusted partners and adapting to the situation of our clients. The camping sector has a special meaning for us, both because of the very special relationship that unites us with Campingred , the experience that part of our team has in Campings and because of the philosophy of the camping sector that fits perfectly with that of our own agency .
Table of Contents [ Hide ]
1 Figures on the situation of camping in Spain
2 Tips to Strengthen the Marketing Strategy in Campsites
2.1 – Diversification of demand through new market segments.
2.2 – Take care of the details of the product.
2.3 – Professionalization of Wi-Fi connectivity in the facilities.
2.4 – Content strategy optimized to meet camper needs.
2.5 – Loyalty programs that connect with the value chain of the camping traveler.
2.6 – Working with dynamic pricing under Revenue Management strategies.
2.7 – Distribution to new list of kenya consumer email markets through presence on OTAs and metasearch engines.
2.8 – Work on our camper database to get the most out of it.
2.9 – Connect with concepts of healthy living or tradition through the camping model.
2.10 – Work on spontaneous, casual and human connections through social networks.
2.11 – Improvement of the booking engine adapted to the characteristics of the Camping model.
2.12 – Market from the perspective of experience and not from the concept of “accommodation”.
Figures on the situation of camping in Spain
Just by taking a look at the evolution of the number of camping customers in our country over the last 10 years we can get an idea of the technological and commercial progression that the camping sector must assume. According to data collected from the Statista portal, the evolution of camping in our country follows an interesting progression adding campers:
Based on INE data from 2018 ( National Institute of Statistics ) on the results of overnight stays with other accommodation models, in a scenario of improvement and optimization of occupancy. Here are the INE data so you can see the relationship with respect to other accommodation models and the number of overnight stays: