How to promote your virtual event in 2021
Posted: Sat Dec 07, 2024 3:37 am
Nowadays, we cannot forget the design, preparation and execution of an event as a very important part of our brand's marketing and communication campaigns to achieve our more than desirable objectives (be it branding, sales, lead generation, etc.).
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But, in these times of a health crisis, we cannot count 100% on everything that a face-to-face event did not offer, so it is very important not to stand still and design a virtual one.
With all the tools we have today, we have many more resources to create an engaging virtual event that will of course be a success.
What is so important for our event to have that much-desired success?
Without a doubt, hitting the nail on the head with our target audience and being able t personalized marketing in bolivia with our expertise o carry out a 10/10 promotion.
Also, generating awareness through an attractive marketing strategy is the key to achieving a good number of attendees, conversions, registrations or leads for our organization.
Let's move on to defining how we can achieve this!
Identify your audience
Be very, very clear about who you are targeting and why. To create a marketing plan, the first thing you need to do is get to know your audience well.
What do we need to know about them?
Demographic data (age, location, profession…)
How much time they spend online.
Their motivations and goals.
This information is vital as it will be necessary to identify the communication channels and the message to be disseminated.
Create a goal with your audience that helps you visualize the success of your event and tailor the channels and messages needed to achieve those goals.
Create a landing page
Communicate an attractive value proposition. Once you have all the previous points clear, you need to create a space to direct your entire audience. This space is a landing page created specifically for the virtual event.
With this we will have basically two purposes:
Help communicate why this event is so important to your audience.
You can collect data from potential customers to use in your campaigns and attract them.
What should this landing page contain?
The most comprehensive master's degree: master 22 digital disciplines! At IM Digital Business School we have designed the Global Master in Digital Management , a program where you choose to multiply your professional options by training in the most in-demand digital profiles in Spain.
But, in these times of a health crisis, we cannot count 100% on everything that a face-to-face event did not offer, so it is very important not to stand still and design a virtual one.
With all the tools we have today, we have many more resources to create an engaging virtual event that will of course be a success.
What is so important for our event to have that much-desired success?
Without a doubt, hitting the nail on the head with our target audience and being able t personalized marketing in bolivia with our expertise o carry out a 10/10 promotion.
Also, generating awareness through an attractive marketing strategy is the key to achieving a good number of attendees, conversions, registrations or leads for our organization.
Let's move on to defining how we can achieve this!
Identify your audience
Be very, very clear about who you are targeting and why. To create a marketing plan, the first thing you need to do is get to know your audience well.
What do we need to know about them?
Demographic data (age, location, profession…)
How much time they spend online.
Their motivations and goals.
This information is vital as it will be necessary to identify the communication channels and the message to be disseminated.
Create a goal with your audience that helps you visualize the success of your event and tailor the channels and messages needed to achieve those goals.
Create a landing page
Communicate an attractive value proposition. Once you have all the previous points clear, you need to create a space to direct your entire audience. This space is a landing page created specifically for the virtual event.
With this we will have basically two purposes:
Help communicate why this event is so important to your audience.
You can collect data from potential customers to use in your campaigns and attract them.
What should this landing page contain?