Year after year, it experiences great changes and strengthens its importance for companies.
2021 ends and a better 2022 begins, full of new things .
At Kiwop , we want you to be up to date. For this reason, we present you the 8 digital marketing trends for 2022.
Don't miss them because they are impressive!
What digital marketing will look like in 2022
We are living in a time when digital marketing has experienced great growth and changes in short periods of time.
And 2022 will be no different.
2022 is packed with impressive trends, paradigm shifts, and thousands of new and renewed techniques to continue expanding the power of online marketing.
At Kiwop , we want you to know them all, and if you need help optimizing your digital strategy, do not hesitate to contact us . ⬇
8 digital marketing trends for 2022
Voice Marketing
Voice marketing is one of the trends that will grow the most throughout 2022.
Voice assistants use voice recognition to send a message to a potential customer, promote a product or service, and increase sales.
This tool is changing digital marketing , and screens are no longer being used in favor of digital speakers.
For this reason, we recommend that you discover everything about voice marketing and how to position yourself with voice assistants .
Voice marketing
Find out everything about voice marketing
Branded Content
Branded content will continue to expand across brands throughout 2022.
It involves generating content linked to a brand with the aim of connecting with its consumers.
To create good branded content, we offer you some key tips:
Focus on brand values and not on its products or services
Introduce yourself to your users through multiple channels
Use storytelling
Interact with your audience
Try to get your users talking about the brand
Appeal to emotions
Chatbots
Live chats or chatbots are tools widely used in sales and lead generation processes .
Live chats offer comprehensive user monitoring, personalized messages, and easy, instant assistance.
At Kiwop , we have no doubt that this trend will continue to boom in 2022.
Chatbot
Incorporate chatbots into your online strategy
Human-Centric Marketing
One of the digital marketing trends for 2022 is Human-Centric Marketing.
Digital marketing has evolved from Customer-Centric to malaysia telegram Human-Centric , and we no longer see our audience as mere consumers, but as interlocutors with the brand.
This paradigm shift has changed the approach of most online marketing strategies.
Mobile Marketing Automation
One of the digital marketing trends in 2022 that will prevail over many others is mobile marketing automation.
Today, more than half of Internet traffic is generated via mobile devices . With this data, companies must adapt to the new reality.
It is not about incorporating mobile into existing marketing strategies, but rather adapting them to these devices and creating unique approaches.
Thanks to mobile marketing automation , you can collect valuable information about your audience (location, browsing habits, preferences, device type, etc.) and create automated content channels (push notifications, personalized discounts, SMS messages, etc.).
Mobile marketing automation
Create specialized mobile marketing strategies
User Generated Content
Brands are making great use of user-generated content because it brings them great results.
User generated content increases social proof because users see other people buying the products or services they want, hear or read their good opinions, and therefore increase the chances that they will end up consuming.
Ultimately, if people are excited about the product a user is considering purchasing, they will likely be encouraged to convert .
Internet of Behaviours
2022 will continue to reflect major changes in the sector.
One of the most important is the move from the Internet of Things to the Internet of Behaviours.
The Internet of Behavior is based on collecting information about users' behavior when using a given technology in order to develop and promote future opportunities for them.
This helps improve searches and user experience, offer personalized advertising and provide unique value.
Internet of Behavior
The Internet of Behaviors is coming
Live Stream Shopping
Live stream shopping is based on organizing sales sessions through live broadcasts .
Create a live stream, showcase the products or services your online business offers, interact with your audience and add reaction or chat buttons so your users can purchase them.
This technique is increasingly used to encourage purchases and to publicize what your e-commerce can offer.
Incorporate these digital marketing trends into your online business
That's it for 2021 and that's it for the article with which we conclude the year.
