This is a loss for advertisers
Posted: Wed Apr 23, 2025 4:59 am
How to respond to the search term report changes: expert takes and recommendations
We know we can’t stop Google from making these changes. And we know we can’t just stop PPC. So this begs the question, what can we do to uphold PPC returns for our businesses and our clients? We reached out to Mark Irvine, top PPC expert and Director of Paid Media at SearchLab, who provided his take on the matter and some recommendations on how to proceed.
“Of the 3.5+ billion searches performed on Google every day, 15% of those searches kenya phone number lead have never occurred before. That’s 1 billion searches occurring for the first time on Google every day. A billion searches is certainly not insignificant, but if Google only reports back the search terms with a ‘significant’ number of users, this is the bare minimum amount of data we’re at risk of losing. Losing access to potentially more than 15% of the data advertisers rely on for optimizing their campaigns is significant, regardless of how you spin it.”
We know we can’t stop Google from making these changes. And we know we can’t just stop PPC. So this begs the question, what can we do to uphold PPC returns for our businesses and our clients? We reached out to Mark Irvine, top PPC expert and Director of Paid Media at SearchLab, who provided his take on the matter and some recommendations on how to proceed.
“Of the 3.5+ billion searches performed on Google every day, 15% of those searches kenya phone number lead have never occurred before. That’s 1 billion searches occurring for the first time on Google every day. A billion searches is certainly not insignificant, but if Google only reports back the search terms with a ‘significant’ number of users, this is the bare minimum amount of data we’re at risk of losing. Losing access to potentially more than 15% of the data advertisers rely on for optimizing their campaigns is significant, regardless of how you spin it.”