Look for college media sources

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Consider social causes
I was in college during KONY 2012. What a movement. And let me tell you, everyone was talking about it. I mean professors, students, residential life, school administrators, food service employees, and more. It was the social justice cause of the year.

By nature, college students are bright-eyed and bushy-tailed, ready to save the world. And lebanon phone number lead this generation in particular is invested in social justice. Reflect on an issue that affects the community your business is in. Not only will it make the world a better place to have another contribution to the plastic-free or BLM fight, but students will also be more inclined to give your brand a second look if their money is also going to a cause they believe in.

Meet college students where they are and with what they’re consuming. Most likely, the students you’re targeting have a student-lead newspaper, weekly newsletters, or even a popular online student forum or app. Reach out to those publications to sponsor a post or display ad.

SImilar to reaching out to student ambassadors, look for student-run social media accounts to offer sponsored posts. Most schools will have an instagram account for their mascots or an “overheard at *school name*”. ICYMI, TikTok is taking over the world; reach out to student organizations (believe me, the dance team definitely has a TikTok account) and ask to be featured in a video.