What can you do with In-Market Segments

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Okay, so now that you’ve connected the two accounts, let’s talk about how you can use Google Analytics for more than just the typical metrics like bounce rate and time on site.

In your Google Analytics account, click the “Audience” tab, and then “In-Market Segments.” There, you’ll find golden data. Google has segmented your site’s visitors according to what they are in the market for.

The numbers in the image below are hidden, but this tab will show you the exact lithuania phone number lead results for each audience segment.

google ads optimization in market segments

Create a goal out of the conversion you’re aiming to achieve with your Google Ads campaigns, and then add it to this report. Now, look for the audiences that have the highest conversion rates. Did you find them? Great! Now, go to your Google Ads account and add these audiences to your campaigns (in the “Audience” tab), and grant them a higher bid adjustment.

For example, you might see that people in the market for “Financial Services” are converting at a much higher rate than the overall conversion rate. So, add this audience to your campaigns, and give it a higher bid adjustment, let’s say +20%. Now, Google will add 20% to your bids if it recognizes that the user is a part of this audience.