Your email domain reputation score is affected by the data each mailbox provider collects after analyzing emails sent from your domain. The most important factors for most providers to score a domain's reputation are:
1. Email volume.
ISPs need to review a large number of emails from a domain to assess its italy business email list reputation. When a new domain is created, it will have a neutral reputation, and it takes time to acquire one. Following a good domain warm-up plan is crucial to building your email reputation. The more emails you send, the more accurate your reputation score will be.
2.
Email sent from a domain that does not have SPF, DKIM, and DMARC records set up correctly can significantly reduce your domain's reputation. Every legitimate email sender must undergo email authentication. ISPs want to deliver only good news to their users and take email verification protocols very seriously. Therefore, enforcing SPF, DKIM and DMARC verification protocols is the first step before sending a single message from the domain.
3. Email bounce rate.
ISPs keep a close eye on the number of bounces sent from a domain in a campaign. There are two types of bounce emails:
Hard Bounce: In most cases, a message is bounced back to the sender due to a permanent delivery failure due to an invalid recipient email address.
Soft Bounce: An email returned to the sender due to temporary delivery failure (mailbox is full, sending quota reached, server is not responding, etc.).
Hard bounces have a greater impact on email domain reputation because they show how properly you are managing your email list. Soft bounce email addresses should also be considered bad email addresses if they are not successfully sent after four to five attempts. ISPs typically allow a smaller return rate per email campaign; if you exceed that rate, your message will receive closer attention.
