To understand what MVP is, its importance and to learn some examples, simply continue reading this post, which will cover:
The MVP of a product is its most basic version. Based on a strategy that saves resources and optimizes time, the MVP is created to test the reception of the product in front list of congo consumer emailof the target audience and project its performance in the market, before adding more complex and expensive items.
What is MVP and how important is it?
The MVP (Minimum Viable Product) is important because it acts as a powerful guide to analyze the person's acceptance of the product. In addition, it helps define a direction for the development of the product, including improvements and adjustments to make its launch a success.
Because the MVP allows a company to carry out a large-scale test within a specific scenario, it is strategic and crucial to measure user interaction with the product, evaluate their degree of participation and verify whether it really has the potential to meet all the demands of its audience.
What is MVP in a startup?
The MVP concept is widely adopted by startups , because its idea was born from a movement created and propagated by Eric Reis, one of the most successful entrepreneurs in Silicon Valley.
To ensure that a startup is successful, it is necessary to develop scalable products, which should be introduced gradually. This practice is very useful for reducing risks and avoiding excessive expenses.
This idea, also known as Lean Startup, has a direct relationship with the MVP. This is because it is based on real validation, without guesswork, based on testing and customer feedback .
In this context, the elements of time and quality are also highlighted, because the concept aims to offer the best possible quality of a product in a short time.
How to create a minimum viable product?
Have a diverse team
Having a team with different visions, actions and points of view is essential for your MVP to be viable.
The first profile is the professional who has business vision and knowledge. It is vital to assess whether the product is economically viable. The second is the one who has knowledge of Design Thinking and UX . Here you can establish how the product will be used and analyze whether it will offer a good experience for the customer .
The third profile, on the other hand, is the most technical, that is, someone who knows whether the product has real conditions to be produced easily and on a large scale.
